When websites like Twitter, Facebook and LinkedIn started running in the markets, it changed the playing field for networking: personalized profiles to “self-advertise” are fast, free and easy to access. Business cards are becoming less relevant than page clicks. Now more than ever before, you can connect faster with other like-minded entrepreneurs (or customers) to get an e-troduction and share professional aspirations without ever having met face-to-face.
For companies who need to share, access and provide information in a fast-paced environment, social media platforms are often the best way to that. These websites are the new wave of marketing, and they are great for boosting one’s self-narrated “life story,” where photos can be shared or hidden, friends made and lost.
But for businesses looking to network with other organizations, these websites are missing one important element: the ability to share and exchange ideas with personalized, self-selected audiences.
Thanks to the mega-empire Google has created, information can be targeted to specific audiences a la Google Plus. The business-friendly social platform has all the benefits of Twitter, Facebook, and LinkedIn, plus it allows users to publish, post and share their thoughts, favorite articles, and latest business schemes – all under their own discretion.
With Google Plus, businesses can personally target certain ‘circles’ to see and share information with – a great way to amplify business-to-business marketing content. Whether you’re just getting started, or looking to increase engagement on an established page, here’s a how-to to get started with Google Plus:
Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Welcome to a community dedicated to solving the challenge of getting online content seen and consumed by the right audience on the best channels.
Get the latest content promotion news and insights everyday.
Thank you for subscribing please check your email for verification.