Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters, and your ability to set yourself apart from competitors will be drastically reduced. To help you secure a foothold in the digital realm, we have prepared a list of tips to guide you through the process.
Social Media Tips
DO Keep a Content Calendar
The key to maintaining a following on social media is to interact with your audience on a regular basis. If you post social media updates in accordance with a content calendar, your followers will know when to log in for their daily dose. Be sure to keep your schedule consistent across all social networks.
DON’T Overreact to Negative Feedback
Not everyone will react positively to what you have to say on social media. If someone starts publicly criticizing your startup, the last thing you want to do is to adopt a confrontational attitude. What you should do instead is thank them for providing feedback, and promise to take it into consideration in the future.
DO Establish Relationships With Influencers
Each industry has its own celebrities, and these individuals can frequently be found on social media. If you manage to befriend one of these influencers, you will have a good means of enhancing your own social media following. Look for influencers that are relevant to your niche, instead of going for big names at all costs.
Web Design Tips
DON’T Make Your Visitors Wait
Consumers have grown used to accessing web content at a touch of a button. If your website doesn’t load fast enough, they will quickly move someplace else (most likely to your competitor’s website). To keep page load speed below the industry standard of 2 seconds, try using script minification, image compression, and dedicated hosting services.
DO Provide a Functional User Interface
The purpose of your website is to enable visitors to interact with your company in different ways. And in order to do so, they need to have an easy time navigating it. To create a functional website, you should work on your button and menu placement, as well as a strong visual hierarchy.
DON’T Use Too Many Colors
Modern web technologies such as CSS allow web developers to customize sites in an infinite number of ways. Unfortunately, a lot of them end up looking like a mess as a result. To avoid having your site look like a rainbow, pick a color scheme with a few primaries and secondaries beforehand, and stick with it.
DO Outsource Website Building and Maintenance
To create a good-looking, functional website, you need a certain level of technical expertise. If no one on your team feels up to the task, you should consider hiring a company that offers pay monthly websites. Paying a monthly fee is preferable to hiring a developer to salvage your site after you inadvertently mess something up.
DO Have a Crawlable Site Architecture
In order to have your website indexed by search engines like Google, it needs to have a crawlable link structure. This simply means that Google’s bots need to go over each page on your site to get a full picture of what your site is offering. Tools like the Moz Link Explorer can be used to see whether your link structure is up to standards.
DON’T Use Black Hat SEO
Getting to the top of relevant search engine result pages can be accomplished through various means, some of which involve exploiting the search engine system. Using tactics like keyword stuffing, buying links, article spinning, to name a few, might seem like a quick way to boost rankings, but the penalties for getting caught can be catastrophic for your entire online operation.
DO Create Good Content
A website is only as good as the content it provides. If a site has nothing of value to offer to consumers, it will quickly get deranked by search engines. Conversely, a site with informative and engaging content will easily reach the top of relevant SERPs. So before publishing anything, make sure you’ve done your research beforehand.
We hope that our tips have given you something to think about while formulating a digital marketing strategy for your startup.