3 Fundamental Ways to Promote Blog Posts
You only thought high school was over.
When it comes to marketing your brand, though, you’re still stuck playing the popularity game. In today’s ever-growing Internet crowd, being seen is more important than ever. That includes your blog posts. Think about it this way: The more people read your blog posts, the more it positions you as a thought leader.
It also leads to more leads and sales. According to HubSpot’s 2013 State of Inbound Marketing, companies that publish at least 15 blog posts per month average 1,200 new leads each month.
But even simple tactics can make your blog posts more visible. Below are three easy ways you can start generating more traffic with your posts:
1) Promote, promote, promote!
Promotion should be your top priority. The 15-point Viral Blog Program is a detailed, exhaustive method for reaching all corners of the Internet, but remember that promotion can come from a variety of places.
If you’re new to blogging, start with the basics: social media. Although you need to share your content across all your social media platforms, there’s much more to it than that.
Start by identifying people who are considered thought leaders in your industry, then reach out to them through social media by following or “liking” them. Then, any time you mention them in one of your blog posts, let them know. That will encourage them to share your posts across their established network of followers.
And don’t just promote your content once, then forget about it. Schedule every post you write so that it’s shared on your social networks a minimum of four times in a one-month period. Will you receive any blow-back for sharing your posts multiple times? Highly unlikely, explains Garrett Moon, founder at CoSchedule, in a blog post for KISSMetrics:
Your social media followers aren’t like RSS subscribers who see and read every post. In fact, sharing more than once probably is an essential part of providing your audience with the value you promised them. If you don’t share your links a few times, they may never see any of your updates.
2) Everyone loves freebies
When’s the last time you turned down something free?
OK, better question: When’s the last time you turned down something you were interested in that was free?
Use that same tactic when it comes to your blog posts. Add a “free” piece of bonus material at the end of every post you write, similar to the Viral Blog Program. That free piece of content can then be gated toward obtaining new email subscribers. In other words, the only way your readers can download the free content is by giving their email address.
So, what kinds of “freebies” can you give away? If you offer a product or service, consider making the gated piece of free material a discount or coupon. If that doesn’t work for your organization, write an additional piece of content, such as an eBook or a resource list.
For example, if you’re a realtor, the free bonus material at the end of your blog post could be a list of the top 10 schools in your area with information about each school and its distance from different communities.
Getting leads out of your free content is doable, but you need to make sure it will attract your target customer base, says Kristi Hines, a blogging expert and owner of Kikolani, in this blog post for Social Media Examiner:
You don’t want to capture just any subscriber – you want to capture someone who will want to learn more about your products and services.
3) Don’t forget about your old posts
Do you have old content that never got the traffic you thought it deserved? Or, better yet, do you have an older post or content piece that drew a lot of attention?
When writing, take the opportunity to link back to any relevant older posts you’ve written you’ve created. Doing so “… can drive traffic to those older posts,” writes Rich Brooks, president of Flyte New Media. “In addition, those links will improve the SEO of the original post as well.”
Katrina Crowell, inbound marketer for Flyte New Media, took it a step further. “[Linking back to old posts] adds more visibility,” she said in an exclusive interview with Article-Writing.Co. “Content is a time consuming process, so anytime you can find ways to get more out of your old content, it saves you both time and money.”
It works, too. Linking back to older blog posts generally leads to an uptick in visitors to those older posts, she said.
“Any time you can give a fresh spin or improve your SEO, you’re going to see an increase in traffic,” Crowell said. “This all helps you get better rankings and leads to more eyeballs on your content – and ultimately, helps bring more traffic to your website.”