3 Incredible SEO Tactics for Building Big Traffic In 2019
SEO is hard. Isn’t it? Most marketers and brands literally spend millions of dollars every year to get better results from SEO.
Why? The reason is simple: search traffic is the best traffic source as you can attract high quality leads, sales and visitors to your site.
Spending more budget on SEO is not going to work unless you’re doing FEW things right. Find out what works better and do it more often – that’s how you achieve success.
If you’re struggling to get better results with SEO and looking for proven ways to build a high traffic website in 2019 and beyond, here are 3 incredible SEO tactics for you.
3 Powerful Ways to Build A High Traffic Website With SEO
1. Target a low search volume keyword
If you’re still not doing “proper keyword research”, you’re doing a big mistake. Every keyword is different.
- “fitness apps” keyword has 74,000 monthly searches
- “fitness apps for iphone” has 1000 monthly searches
Which one do you think is better to target?
If you said the second keyword with around 1000 monthly searches, you’ve better knowledge about keyword research.
I’m not saying that you shouldn’t target a high volume keyword but in most of the cases, high volume keywords are targeted by authority sites, big brands (you might also see a ton of people bidding PPC ads for those keywords).
It means, you’ll find a ton of competition for high volume keywords? Why? Because everyone wants to rank for such keywords. That’s the reason why you should avoid high volume keywords.
So what type of keywords should you target?Focus on finding long tail keywords. Make sure to pick long tail keywords with low search volume. Click To Tweet
Here are few quick yet most effective tips you can use while doing keyword research to find traffic generating keywords.
Keep an eye on your competitors: Go to Google and search for your target keywords or topics. Take a look at all the SERP results on the first page of Google. The top 10 search results are your competition. Find out what are they missing? What can you do better to create 10x better content?
The key here is to find their top performing keywords which are generating them the most amount of organic traffic. Then, make a list of all the topics you can cover around those keywords on your blog too.
Find and use LSI keywords: LSI (Latent Semantic Indexing) keywords are literally the synonym of a primary keyword or topic you want rank for. The best part about using LSI keywords is that they are extremely helpful especially when you’re creating in-depth content because you can include a ton of keyword variations for particular topic.
You can easily find and start using LSI keywords which are highly relevant to your target keyword term. You can use tools like LSI Graph, SEMrush etc to easily come up with dozens of LSI keyword ideas for your target keywords.
Focus on the right keyword metrics: While doing keyword research, it’s essential for you to focus on the right keyword metrics such as:
- Keyword search volume (the amount of monthly searches for a keyword)
- Keyword CPC (Cost per click shows you the value of a keyword)
- SERP features for the keyword (featured snippets, news results, images, videos in the first page results and so on)
- Keyword difficulty (shows you how difficult it is to rank for a keyword in Google search)
You should pick a keyword research tool that helps you find all the above keyword metrics accurately. Check out tools like SEMrush, Ahrefs as they provide you with a ton of keyword data.
2. Optimize your content for RankBrain
Did you know that RankBrain is Google’s 3rd most important ranking signal? Yes, after content and backlinks, RankBrain is the most important ranking factor.
RankBrain is AI (Artificial Intelligence) program that helps Google process and understand search queries. RankBrain mainly looks at the following 2 important user metrics.
- Dwell time
- Organic CTR (Click through rate)
Let’s talk about the above 2 terms so you can understand them better to optimize your content for RankBrain.
- Dwell Time: Dwell time tells you how long a visitor stays on your site (at an average, ~3 minutes is a good dwell time). You can easily find your website’s page dwell time by logging into your Google Analytics account (“average time on page” is what dwell time).
Did you know that, by increasing your website’s dwell time, you can also increase your search engine rankings for particular pages? Yes, that’s true. So many studies show that dwell time is also a ranking signal by Google which helps you increase your organic rankings.
If you’re wondering how to increase it, here are few incredible tips to increase your website’s overall dwell time:
Increase your website speed: The first thing people notice on your site is your website page loading times. If your site is taking too much time to load, most people just abandon your site without thinking much (and probably visit your competitors sites for the same reason).Increasing your website speed dramatically improves your website dwell time too. It increases your overall search rankings and user experience. Click To Tweet
That’s why it’s essential to have a faster loading website and make sure to improve your page loading times to 1 to 2 seconds. You can move to a faster and better hosting, use a CDN, limit your plugins usage, optimize your images size etc to improve your loading times.
Include internal links: Don’t underestimate the power of internal links as they are really significant in improving your search rankings. They also help you with deeper site crawling apart from increasing your website’s overall dwell time.
Also make sure to attract more comments on your blog posts. That way, your dwell time for the particular page definitely goes up because people are spending more time on typing a comment.
Embed videos: One of the most effective ways to increase your page dwell time is to embed videos. For instance, if you’re creating a product review, while talking about all the features, you can also create a how to video showing how to use that product. Not only it improves your overall dwell time but also increases your sales and engagement for the product review.
- Organic Click Through Rate: Now, let’s talk about the 2nd most important factor in RankBrain which is organic CTR. Organic click through rates is the percentage of searchers who click on your search result.
Here are few solid tips to increase your website’s organic CTR:
Write compelling titles: The #1 way to increase your organic CTR is to create click-worthy titles. Your title is the first thing people see in Google search results when they’re browsing something.
You can use headline analyzer tools to easily test and analyse your headlines as there are few tools like CoSchedule Headline Analyzer, Sharethrough Headline Analyzer etc that help you with testing your headlines.
Create engaging meta description: You literally have around 150 characters to write a powerful meta description. It’s like a tweet. Make each and every word count while writing your meta description.
Make sure to tell your audience what they can expect from your search entry before they even click on your link.
Pro tip: If you’re a WordPress user, make sure to install the #1 WordPress optimization plugin WordPress SEO by Yoast. It’s free and extremely easy to use which helps you easily optimize your blog posts for your target keywords.
Implement schema markup: Implement schema markup especially when you’re writing product reviews as you can easily show star ratings under your title i.e within your meta description.
Not only it makes your search entry unique but also attracts more clicks organically. You can use plugins like Author hReview to easily implement schema markup.
3. Create in-depth and authoritative content
Whether you know it or not, more than 3 million blog posts are published every single day.
That’s a ton of articles, right? That’s true. So what’s your chances of getting first page rankings for your target keyword?
Almost zero if you’ve thin content. So what’s the point of publishing new blog posts if they are not bringing you any results from search engines like Google.
If you really want to get more search traffic to your blog posts, make them authoritative. Make your content evergreen. Create content that’s better than your competitors. Make sure it covers A to Z information about the topic you’re talking about.
That’s how will you rank. That’s how you can get more social shares, comments, backlinks and so on.
Here are few amazing tips to create highly authoritative content no matter what niche you are in:
Spend more time doing research: The key to creating authoritative and highly useful content is to spend more time on research. Google everything that’s related to the topic you’re going to cover and make sure to reach each and every piece of content that’s already ranking in the first page results of Google search.
Always create long form of articles: Gone are the days where you can get first page rankings on Google by publishing 300 to 500 word articles. You’re not Seth Godin! Long form of contents which contain 2000+ words are getting better search rankings along with the social shares.
Add references, data and illustrations: The difference between an ordinary post and extraordinary post is the “data and visualization”. Creating authoritative content is possible only when you link to credible sources and data. So don’t hold back when you’re linking to authority sites in your niche and also make sure to add as many images and illustrations as possible to make your content look more promising.
Create timeless content: Profitable blogging is a long term strategy. So it’s always a smart idea to focus on finding and creating “timeless contents” so they will be useful to your target audience even after a couple of years.
The great thing about picking timeless topics is, you can update them whenever you want even after a few years. Just make sure to use a short and optimized URL so it can be beneficial even in the long run.
Final thoughts on improving your search traffic in 2019
Improving your website’s search traffic is an art. Although SEO is not a rocket science but you need to implement few tactics to make it work.
Creating highly engaging content, improving your organic click through rate along with overall dwell time, targeting the right keywords can really help you build a high traffic website in 2019 and beyond.
So what are your thoughts? Did you find the above mentioned SEO tactics useful?