As 2018 continues to move forward, it’s important to keep an eye on how SEO is going to change.
As Internet technology undergoes even further evolution, SEO tactics are going to evolve as well. The search engine industry is a space that is rather malleable, and it can be easy to get left behind.
But, by understanding and implementing popular practices, you’ll be able to stay on top of your game during the rest of 2018. Let’s take a look at what to keep an eye out for.
Voice Search Will Boom
You can call it laziness, or you can call it optimization. The point is that people are looking for ways to complete tasks faster and with less effort as time moves on. Rather than type queries into a search engine, more and more users are going to use speech-to-text in order to complete their searches.
But, this is going to be a game changer for many businesses. When people type, their queries are often straightforward and may not even be complete sentences. When people use voice search to answer a question or look for something online, they speak very conversationally.
For example, a typed search query for popular restaurants in Los Angeles may simply be “best restaurants Los Angeles.” With voice search, the entire query could be “what are the best places to eat in LA?”
Thus, as a business owner, you’ll want to include content on your website that pertains to what your consumers might say out loud.
The Fight for Position Zero
Ever Google something and notice a white box at the top that has your answer? That’s the mythical Position Zero. Its name stems from the fact that it is both literally and figurative above rank #1.
Also known as a “featured snippet,” securing this location on Google’s search results page can drastically increase the visibility of your brand.
But, you should understand that some types of sites perform better than others in this location. Websites with financial, mathematical, or health information typically perform the best. This is due to the fact that the answers are often straightforward.
Sites that do not perform well are ones that have mainly video or shopping content.
As the year moves along, we’re going to see more and more businesses in relevant industries vying for the spot above rank #1.
Increase in Mobile Users
While many people think of mobile users as those who are browsing the Internet on their smartphones, more and more people are using tablets and iPads to visit websites. In fact, 2018 is projected to be the year with the highest number of mobile users yet.
Voice search plays a large role in this, as the convenience of using this technology while mobile browsing often makes these types of devices more enticing when it comes to using search engines.
Smartphones, in particular, provide users the opportunity to use the Internet during circumstances in which they normally wouldn’t be able to access a tablet or laptop.
Businesses should take extra care to improve the mobile formatting of their websites. This will help both increase user experience and also reduce potential bounce rates. As smartphones become more and more integral to our society, it’s unlikely mobile use will decline in the near future.
With these three trends in mind, you’ll be able to tackle 2018 as efficiently as possible.