The internet has revolutionized the means through which information is shared. The way we work influences the way we share, and with the internet’s existence we now work more efficiently than ever. The idea of content marketing has continued to grow in the recent past. Consumers have grown weary of the typical in-your-face advertisement strategies. Instead, they have developed an affinity for authenticity, friendliness and transparency in the content they read.
In fact, virtually half of 18-49 year-olds obtain their news and information online, and those numbers continue to add up. Having a content strategy is critical but taking it from its ideation stage to the distribution level requires an effective content promotion tactic. Below are some three essential tips to make your content marketing hit full throttle in a jiffy.
Content repackaging is an effective means of becoming a productive writer. You need in-depth research to create alternative digital formats for your written content. For instance, a carefully researched material can be re-packaged into an inforgraph, eBook, phone app, video or a Slideshare presentation.
Below is a breakdown on how you can use your Twitter account to bolster organic traffic to your site and expose your brand.
1. An Expert per Week
Inviting a professional every week on Twitter to cover topical issues on online marketing is a useful marketing tool.
Select a hashtag, so your followers can track and comment on the conversation. After an interactive chat, collect the expert’s tweets and bundle them up in an article to update your weekly blogs. That way, your online community can actively engage with your brand on a weekly basis.
2. YouTube Videos
Thanks to online tools like Animoto, any Twitter interview can be turned into a useful YouTube video. You can use the videos to update your YouTube channel by picking up essential quotes and screenshots, so your brand remains actively engaging. Furthermore, thematic video feeds work best when you need to bundle up several chats into one topic. Soon enough, you’ll stack up enough videos to create a Udemy course which works excellently in bringing in traffic and building brand awareness.
3. Alternative Content Types
You can do more than just the means above of repackaging. Use expert quotes and screenshots to create short PowerPoint presentations and infographics to showcase professional advice and promote them on Pinterest as well as SlideShare. After a year, you’ll have enough content to develop a mobile app. Through Buildfire.com, you can have a mobile course appealingly structuring your blog posts.
Social Media Advertising
Social media is a popular source of expanding web traffic. Facebook recently created a conducive advertising platform for businesses after realizing that the effectiveness of reaching an audience through organic posts was declining. Below are ways to make your social media ad budget pay off.
1. Define Your Goal
Facebook provides various options when creating an ad. For instance, you can have the Page Post Engagement or Page Likes option. If you aim to get more engagement for your shared post, the Post Engagement option is the best. But if your primary objective is to get your audience back to your site, then you can click on Website and Website Conversations – which are useful tools to monitor conversations within the Facebook Ad UI.
2. Have the Perfect Ad
Creating a perfect ad requires more than just tweets and newsfeeds. Essentially, your online ad must have the following key elements.
- An ad headline comprises a maximum of 25 characters. This text is usually the one linked to your site. Hence, make it alluring.
- This comprises 75-90 characters and describes why the target audience should click on the ad.
- Images are important. An attractive picture brings in traffic and distinguishes your ad from the rest.
On another token, if your ad is targeted to a user’s Facebook or LinkedIn account, think of it as if your creating an organic post to your Facebook or LinkedIn page. Thus, gear it toward web conversations. It is worth mentioning that promoted Tweets consists of 140 characters including the link to your website.
3. Focus on the Audience Likely to Switch
At this juncture, you can either make or break your budget. Of course, you want people to visit your site. Now you need to ponder on the particular people you want to visit your website. That includes people who are highly likely to be customers, leads, or email followers.
You’re interested in the status of your particular audience. On Facebook, you can find your target audience by age, location, relationship status, family among other demographics. On LinkedIn, you can find them through their title, location, company size, gender, skills, age group and school.
Content Promotion and Distribution Strategy
Content promotion and distribution are a crucial catalyst to the transformation experienced in the marketing world. The only drawback is that a significant number of companies find it challenging to weigh against content creation and distribution strategies to enjoy positive outcomes. Below are four ways effective content promotion strategies.
1. Content is King; Distribution is Queen
Let us face it: Even the most outstanding posts or videos can fail to reach the target audience if not well distributed. Marketing professionals continue to shift their focus from merely creating content or videos. Content distribution strategies are gaining more ground, and it’s becoming part of the overall marketing plan. As described by Chad Pollitt, content may be the king, but distribution is its paired queen, and both are dominantly important.
2. Create Content Based on Consumer Behavior and Preferences
Creating content with a goal in mind is a winning formula to excel in distribution and reach your ROI margins. Marketers need to understand the content that satisfies their consumers’ needs. A survey by LinkedIn revealed that there are differences in perception of valuable content among consumers and if you can understand these differences, you can come up with a sustainable distribution plan. Furthermore, the study highlighted online search and social media as important marketing channels for B2B buyers at any product lifecycle stage.
3. Utilize Influencer Marketing
While SEO, social media and email remain the pillars of content promotion, marketers need to employ advanced tools to have a competitive edge in the overloaded online business environment.
Influencer marketing is becoming a popular channel for content distribution. It is a complicated process that calls for in-depth research and time as compared to other strategies but promises great returns. Additionally, influencer marketing is an exciting way of means of content production that offers a unique touch to get you noticed online.
Content creation forms the foundation of achieving online business success. However, using this tactic alone can barely elevate your brand from the pool of competitors with the same objective.
Content promotion strategies have drastically evolved, and marketers need to continually adapt to the changing digital marketing environment and think of better ways of earning a niche online. Most importantly, they ought to distribute content more strategically if tangible results are to be realized.