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31 Content Marketing Influencers You Need to Follow

Date published: April 16, 2015
Last updated: April 16, 2015

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields. However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”

With this in mind, here’s the 31 content marketing influencers you absolutely need to be following right now if you want to stay connected to the cutting edge of this industry.

1. Michael Brenner

Co-founder of content insight and news hub Business 2 Community

2. Gerry Moran

Global Head of Social Media and Content at Cognizant; over 30 years of experience in the industry

3. Jeff Bullas

Leading industry consultant, blogger, and speaker

4. Rebecca Lieb

Former executive at Econsultancy, current contributor to iMedia Connection and Marketing Land

5. Brian Carter

Founder of the Carter Group; content marketing author and public speaker

6. Ann Handley

Chief Content Officer of Marketing Profs

7. Heidi Cohen

Content marketing journalist, professor, and public speaker

8. Glenn Gilmore

Author and member of Forbes Magazines’ Top 50 “Social Media Power Influencer” list

9. Doug Karr

Chief Marketing Officer at CircuPress and noted content marketing blogger

10. Eric Enge

Content and SEO expert with over 30 years of industry experience

11. Nicole Kelly

Chief Executive Officer at Social Media Explorer

12. Scott Abel

Content strategist and expert at The Content Wrangler

13. Jason Miller

Senior Manager of Content Marketing at LinkedIn Marketing Solutions

14. Pratik Dholakiya

Digital marketing strategist, consultant, and contributor to Forbes Magazine

15. Joe Pulizzi

Founder of the Content Marketing Institute

16. Ardath Albee

B2B content marketing strategist, blogger, and teacher

17. Mike Stelzner

Founder of Social Media Examiner

18. Chad Pollitt

Co-founder of Relevance and a contributor to a number of industry news portals, including The Huffington Post and Social Media Today

19. Koka Sexton

Global Senior Marketing Manager at LinkedIn

20. Brian Honigman

Content consultant, freelancer, and professional speaker

21. Jason Spencer

HootSuite certified filmmaking professor, webcaster, and content writer

22. Jeff Domansky

Editor-in-Chief at The PR Coach

23. Mike Volpe

Chief Marketing Officer at HubSpot

24. Jenise Fryatt

Industry event blogger and content strategist for Smarter Shift

25. Stephanie Tilton

Author of content marketing eBooks, case studies and white papers; founding member of the Savvy B2B Marketing blog

26. Jay Baer

New York Times best-selling author and President of Convince and Convert

27. Wendy Marx

Award-winning public relations and B2B marketing communications executive

28. Michele Linn

B2B content marketing consultant and Executive Editor at the Content Marketing Institute

29. Kyle Lacy

Head of Marketing Strategy at Open View Venture; author of multiple books related to content marketing and social media management

30. Melissa Harrison

Chief Executive Officer at Allee Creative and noted content marketing speaker

31. Tom Pick

B2B marketing consultant and prolific blogger covering SEO, SEM, and web presence optimization

Naturally, this list of notable influencers worth following could go on seemingly indefinitely, but with these 31 leading minds helping to guide you along via poignant and useful tweets, they'll help you help your brand skyrocket to prominence in whatever nook of the web you call home.

If you think we missed someone – or you’d like to learn a little more about what it takes to put the content marketing tips and tricks offered up by these influencers to good use – feel free to let us know in the comments below.

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