Executive's Corner, Owned Media
Published By:

Once you’ve established a fairly successful business, there’s no reason to simply settle and avoid growth. True success comes when you’ve done everything you can do to make your business work. Oftentimes, this means branching off into a new niche or adding some additional revenue stream to compliment your existing value offering.

Not every business is conducive to a new product, service, or niche; however, you may be surprised to learn that there are a variety of simple ways to grow in new directions.

1. Develop Content

There’s a huge demand for valuable content in almost every industry. Whether this comes in the form of authoring a book, developing a premium membership site, or selling informational studies and reports, you may be able to profit from creating content that’s natural to your brand. This is also a good way to direct traffic to your core product offering.

One of the top trends right now involves the creation of eBooks. These produce passive streams of income that simultaneously position your business as a thought leader in the industry.

2. Utilize the Knowledge You’ve Acquired

When you first launch a business, you’re forced to use whatever skills and knowledge you have to make it work – even if it’s extremely limited. Then, a few years after you launch, you’ve got your feet wet and understand a whole lot more about the industry. Leverage this acquired knowledge to your advantage.

Take David and Mike Appel as an example. These two brothers are the founders of Related Garments, an underwear company that creates stylish matching socks and underwear for men. Ten years ago, they probably would have laughed if you told them they’d be in the business of selling premium underwear.

David was working in the fashion industry pioneering some big brands with folks like Jessica Simpson and Robert Geller. Somewhere along the way he realized there was a market for stylish underwear. He then used his existing knowledge to pivot.

Have you acquired knowledge that can be used to pivot?



3. Become a Coach or Consultant

One of the more natural spinoffs for a successful entrepreneur or business is to venture into the world of coaching and consulting. Once you’ve mastered your industry, it may be more profitable to actually teach people how to do the same.

This is something Inspired Life Media Group has begun doing over the past few years. “Complementary brands occasionally tap us for information on how we accomplish various goals,” Lisa Nicole Bell says. “When time and work flow permits, we supplement our revenue by privately working with select clients.”

4. Expand into a New Territory

Sometimes you don’t even have to develop a new product or service. Simply expanding into a new territory may be enough to nudge your business in the right direction.

“The idea here is to market and sell your existing products and services to new customers,” says business writer Don Sadler. “These new customers can be in different segments or niches or different locations from where you currently operate.”

Blaze a New Trail

If you sit down and speak with a bunch of seasoned entrepreneurs and business owners, you’ll learn that they all have one thing in common: They never settle. As soon as you start getting comfortable, you’ll realize that you’re not as stable as you previously thought. While a new niche may not be right for you, it’s at least something that should be considered. You never know where the market will turn next and it’s important to be prepared.


revcontent-98%-of-sites-get-denied-are-you-in-the-2% revcontent-98%-of-sites-get-denied-are-you-in-the-2%

Sponsored Resources

Want more resources

View all Resources

Most Read


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Jay Baer Marketing Strategist, Speaker and Author
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Gini Dietrich CEO Arment Dietrich
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel
Dan Fahrner Director of Marketing Services SmallBox
Asaf Rothem Marketing VP & Partner BrightInfo
Jonha Richman User Acquisition Manager

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.