Mobile, Owned Media
Published By:
5 Mobile Content Tips to Boost User Attention
Photo by Flickr

Creating mobile content in content marketing requires one thing: good copy-writing. All too often content marketers focus on mobile usability when they create online content; and while mobile usability is a necessary element, it is not everything. On average you will have five to seven seconds to capture the attention of your users or recipients.

Capturing their attention will require you to use the following proven mobile marketing tactics.

How Do You Create Mobile-Optimized Content?

Mobile-optimized content starts with an innate understanding of your intended audience’s expectations as well as their capabilities for digesting content on a mobile device.

1. Toss out the old paradigms for creating online content

Creating mobile content is not the same as creating desktop content, nor is it the same as creating content for a physical publication. In fact, reading content on a mobile device is a totally different experience, so much so that the average person’s reading level reduces and their eye patterns adjust.

2. Images are viewed more than text

If you want your readers to actually read the article, blog post, press release, website, etc. from their mobile device, then you need to eliminate images. Studies show that viewers will spend more time looking at images on a mobile device, than they will reading the actual content. The moral of the story is simple: if the image doesn’t readily advance your written point, then don’t use it on your mobile publication.



3. Say goodbye to unnecessary words

Thesaurus are great. Using fun, new words is great. Using unnecessarily complicated sentences is not. When it comes to mobile content creation, concise and clear writing that leverages the power of mobile keywords is key. Your goal should always be to present the reader with as much relevant content as possible before they have to swipe or tap their screen. The more concise you are, the larger the snapshot that you can present, and the more likely you are to actively engage with your readers.

4. Action, action read all about it

Short, strong headlines are a recipe for mobile content creation success. The reason behind this proven tactic is simple: lengthy headlines tend to be lost below the fold. Condensing your titles is an essential tactic to attracting more readers to click on your link, story, article, blog post, site, etc.

5. Lead with a great opener

Have you ever heard the expression, “bring your A game?” Bringing your A game is necessary if you want to successfully create impactful mobile content. When crafting mobile content remember to start with the most powerful statements. When a reader is on a mobile device they can only read a few sentences before being forced to tap or swipe. Make sure that you front-load your content marketing pieces, so that the reader is encouraged to move beyond the fold.

The Bottom Line: Create Mobile Content for Mobile

The secret to creating amazing mobile content is very simple: remember that you are creating content for consumption on a small device with limited real estate. Instead of forcing your copywriters to write less, you need to encourage them to simply read better. Reading off of a mobile device is no longer a phenomenon; in fact, for the 2.6 billion worldwide smartphone users, reading off of the small screen is often a necessity. Through the simple act of creating mobile content that focuses on good writing, digestible content, and keeps the readers’ needs in mind, you can develop content that promotes increased levels of reader interactions.



Sponsored Resources

Want more resources

View all Resources



Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Co-founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.