The most important part of any marketing or sales campaign is gathering leads. No matter how many customers you already have, if you are not generating new customers, you are not growing. If you are not growing, then you are dying. Check out these 5 modern lead generation tips to generate new leads so fast that you won’t know what to do with them.
1. Get Out of Their Spam Folder and Into Their Inbox
GMass Helps You Reach Thousands and Make it Personal
A lot of marketers complain about email marketing and the low open rates for their emails. That’s because they’re doing it wrong. Most promotional emails get filtered by Gmail’s “Promotions” tab or spam.
When you use GMass, you can craft marketing messages that are personal and show up in their inbox. The software is designed to make your messages look like you took the time to write one email just for them, using mail merge technology to include their name.
2. Intrigue Them with Compelling and Informative Headlines
Be Edgy to Snag Their Attention and Thorough to Summarize the Section
When gathering new leads for your sales funnel, the people at the top of the funnel know nothing about you. They have no idea who you are and what value you can provide for them, and they don’t trust you.
The most critical part of your lead generation strategy is grabbing attention and being clear with what you offer right away. People have short attention spans, especially when you’re marketing your brand on the internet, which everyone is doing.
You need to be provocative and straight to the point with your headlines. New leads will jump into your funnel when they see that you care about solving their problems, so why not let them know that in the headline?
3. Create and Optimize Dedicated Landing Pages
Use the Power of Landing Pages to Ease Customers from Ad to Shopping Cart
If your ads are attracting customers because of a specific product, promotion, or call to action, then the link you include shouldn’t land on your homepage. People have short attention spans, so you need to hand hold them from the initial engagement all the way to the “purchase” button.
For example, if you want people to take advantage of an awesome deal, use Leadpages to make a quick and simple landing page to talk about the deal in more detail and guide your visitors along the way with another call to action.
The next step is total optimization. You should always be testing different pages, images, and headlines to get an idea of what resonates with your audience. Heck, if you want an even closer and more direct look at your audience’s actions and reactions, watch their mouse movements, clicks, and scrolls with Inspectlet’s session recording software.
4. Build Social Media Engagement
Post Daily to Show Everyone that You Mean Business
I’m sure you already know that people are all over social media, but that doesn’t mean simply creating a business page on Facebook is enough.
You need to build engagement, and the only way to do that is through consistent posting on as many social media platforms as you can manage. You can try using Hootsuite or Buffer to help you manage it as well.
This is a long term strategy, so don’t expect instant results. Once people start seeing how often you post and share incredible content, they will be interested because the content is relevant to them and posting consistently shows your audience that you care.
5. Boost what’s Already Working
Focus on Quantity of Content over Quality
According to Larry Kim, the best way to figure out which content has the biggest impact is to simply look at the engagement numbers to see what’s working.
This means when it comes to creating content, you should focus more on quantity and less on quality. I’m not saying that quality doesn’t matter, but maximizing quantity with different content strategies is the best way to find the style that resonates with your audience. The worst case scenario for a piece of content is that nobody engages with it, so stop stressing about layout and finding the optimal word count.
When you study the analytics and see which content is resonating with your audience, take those posts and start boosting them on social media, rewriting them into other blog posts, or make a video about the same topic.
People will see the high engagement and click, which further increases the engagement like a snowball effect. Once you get a few pieces of content like this, watch the new leads start to pour in.