While SEO is a surefire way to boost your business’s visibility online and attract qualified prospects, not all SEO techniques are alike. If you’re not careful, you can unknowingly damage your site. Worse, Google might just completely remove you from the face of search.
Because algorithms change, we ought to stay updated with relevant practices. And, at the same time, avoid obsolete tactics. In this blog post, I outlined five misguided practices you need to say goodbye to – for good.
STUFFING CONTENT WITH KEYWORDS
A long time ago, all people needed to do was to repeat the same keywords over and over again to rank. Keyword stuffing was one of the oldest tactics to manipulate search engine algorithms.
While optimizing for keywords puts you higher in search results, overdoing it has the opposite effect. And besides, Google considers user experience. People who arrive at your keyword-stuffed page will immediately bounce back.
Remember that you shouldn’t only rank for keywords. More importantly, write high-quality based on your keywords. Make sure that it provides real, actionable advice to your readers. Find keyword variations as well – LSI and long-tail key phrases.
PUBLISHING IRRELEVANT CONTENT
Another SEO tactic that harms your rankings is creating pieces of content that’s not relevant to your business. For example, Google will be suspicious of your site if you promote pet products but then write content about car loans.
Google’s job is to figure out what your site is all about through the content you create. This helps you provide a positive experience to your prospects who will likely be interested to become your customers. A potential customer looking for pet items will search for more information related to pets and not cars.
This is why when you first create your blog, the most basic step would be to choose a niche to focus on. This means that you’re going to concentrate your content creation efforts on a specific market. All your future topics will be based on your niche.
NEGLECTING A WEBSITE AUDIT
What is a site audit and why do you need one? Basically, an audit is the process of checking several areas of your site to determine whether these areas are in accordance with Google’s best practices.
Through an audit, you will discover whether your site suffered a penalty, your traffic volume, the presence of broken links, and more. Audits also help you detect duplicate content, dead pages, and slow-loading pages.
Just imagine all SEO problems you can mitigate by conducting a simple audit. At the most basic level, you can check whether your pages have been indexed. Go to Google and type into the search bar site:domain.com.
BUILDING LOTS OF LOW QUALITY LINKS
Link building remains to be an important endeavor in SEO. Links count as votes as they let search engines know that your site deserves to rank. Moreover, search engine spiders are also able to crawl through your website via the links that point to it. People also discover your site by following links.
But if you confine yourself to the idea that more links matter, you’re totally mistaken. Again, Google values link quality. Quality backlinks are links that come from trusted, authoritative, and relevant sources. You might need to check sites that backlink to you whether they have a high Domain Authority (DA) and the kind of content they publish.
That said, you might benefit from a guide that will teach you how to build quality backlinks fast. Also, if you choose to write content for another site (a.k.a. guest posting), always be sure to provide value.
SLOW LOADING PAGES
Your pages might load slowly and maybe you think there’s absolutely nothing wrong with your site. Whoever thought that speed as a Google ranking factor could be possible? Yes, Google expects sites to load in less than 2 seconds. Analyze your speed performance using PageSpeed Insights tool.
A slow page doesn’t only prevent search engine spiders from effectively crawling your website, and it also leads to a poor user experience. Your bounce rate will increase since people cannot purchase, read your content, or complete your form fields.
If you find out that you have speed problems, there are simple ways to decrease speed load time. Keep your image sizes to a minimum. Cache the latest versions of your pages by installing a caching plugin. For WordPress blogs, WP Super Cache is a good option.
Whether you’re just starting out or trying to recover from a bad SEO, following these tips will put you off to a good start. The SEO landscape is constantly changing, which is why it’s important to always stay at the top of your game. No matter what, make it a priority to give your audience the best experience possible.
Can you share more SEO tactics that business owners should avoid at all costs? Comment below.