As great as the services or products you are offering might be, without the right level of online exposure managing to reach the level of success desired in your chosen industry will not be possible. Consumerism has been highly digitalized in recent years, and the largest percentage of customers are relying on the online environment to have their needs covered. Building a powerful online presence comes thus as an important step in the development of your business. Creating a website to showcase your offerings is one of the priorities here, but besides standard web development, you need to invest in web design. The way your site looks like and how well it works will influence the image of your brand in front of the digital consumer and might be the detail that determines them to choose your business over your competitors. Because great web design isn’t that easy to achieve, getting a few insights on the topic can matter, and here’s what you should know:
Keep a minimalistic homepage approach
Start with the basics and that is thinking about the layout of your homepage. Because this is the first thing users will see when accessing your platform, it should grab their attention in a positive way and persuade them to continue browsing your other pages. While you might want to provide plenty of information right from the start, the key to a promising landing page is to keep its style minimalistic and appealing. Online users are always scanning pages quickly, and only picking up keywords or key phrases, so implement visuals that can communicate your business’ philosophy easily and keep the entire homepage clutter-free as much as possible.
Understand the importance of call to action sections
Encouraging conversions is one of the actions that you want to achieve, and CTA sections have exactly that purpose. Images, links and buttons accompanied by actionable text, letting the user know what they will access if they click on that section, will improve the efficiency of your platform and the general appeal of your web design. Incorporating sufficient CTA buttons can truly impact your daily traffic, and bring you the outcomes you desired in terms of online exposure. However, it’s important to make wise choices in this department. Your CTAs should not only be accurate for the profile of your business, but should be well designed and placed strategically across the landing page. You will be required to collaborate with a team of professionals, in order for your web design to actually be on point, and for your CTAs to provide maximum potential. A good company offering cheap website design can help you maximize the effectiveness of your call to action sections.
Ensure easy navigation
A site that is hard to browse will limit the time a visitor will actually spend checking the platform out. This is why you need to make it a priority to ensure the easy navigation of the website through properly chosen web design practices. Even if you are targeting a more complex style for your platform, it’s not a smart move to let your users waste time searching for what actually interests them. Solid navigation will improve user experience and this will also help search engines index your content. Your logo should be always be linked to your homepage, your menu should be categorized effectively and at close reach – include the right additional links on your footer, and provide vertical navigation as well.
Focus on implementing great website content
Even with limited expertise in this department, you probably know how important the content posted on a platform is. Website content will play not only as an effective marketing tool, but will influence the general visual appeal of your platform, detail that could draw first-time visitors’ interest and determine them to actually give your business a chance. Great website content is more than just the information you share, but the way you illustrate it, and how engaging you make things here. You should read an accurate and detailed guide on writing website content, and use the acquired insights to your advantage. Users should be able to scan your text easily and get the information required fast in order for your site’s readability levels to actually be high ones. Make sure the contrast between the background and the text is optimal, and although you can play around with colours, always put readability first. Choose fonts that are easy to read on both desktop computers and smartphones, and also, try to keep your choices of fonts the same on all pages, or switch between a maximum of three options – you want to obtain a visually pleasing effect, not a cluttered one.
Improve page loading speed
Last but not least, remember to perfect the page loading characteristics of your site. Discuss with your web designers and make sure they handle every detail necessary to make switching from one page to another as timely as possible. If you do a bit of research, and look into a few statistics on the mater, you will find out that a significant percentage of users will close the site and seek for an alternative if they are faced with extended page loading time.
Considering the relevance of having a woeful online presence, as a business in the digital era, directing enough of your attention, time, energy and money towards ensuring optimal digital capabilities is a priority. With an unresponsive website, or a platform that doesn’t benefit from an appealing design, losing business to your competitors is highly likely to happen. This is why, you need to start taking action on the matter, and to upgrade your site design to one that actually provides you with the wanted benefits. The tips mentioned here need to be carefully taken into account, because they can matter more than you would have expected. Remember that is always best if you simply collaborate with experienced and professional web developers, who will be able to give your site the total makeover it may currently need. Web design is made easy when you are working with experts.