Let’s face it, digital marketing isn’t always as cut and dried as many have made it out to be. In fact, every digital marketer probably knows that in order to produce results in digital marketing you must have a true marketing strategy in place. While every marketing strategy may not necessarily work for you and your brand, it’s important that you recognize the importance of implementing a well-thought-out strategy.
Here are 6 ways to promote your dental practice to insure your digital marketing campaign is a success:
- Add a Blog To Your Website
Having a blog isn’t just trendy content you put on your website. In fact, the content that you include within your blog has the potential to increase the traffic that comes to your website. Take a look at Google Keyword planner and see what types of words people are searching for. Use those keywords as an indication of the types of blog posts you should be writing for your blog.
- Make Sure You Appear in Local Search Results
When people look up dental practices or any other businesses on the internet, you would want to make sure that your business or dental practice comes up first. In order to do that you must first build citations for your business which entails making sure your business is literally listed on every single online directory possible. There are a plethora of sites you can go to that will help you determine if you’re listed all over the web, including Yext and Moz Local.
- Embrace Video Marketing
Youtube, Vimeo, Periscope, Facebook Live, Instagram Live, Snapchat, and a host of other sites are continuing to take the video marketing industry by storm. If you’re really looking to stand above your dental competition, consider embracing video marketing. Many dentists often fear video marketing because they are afraid to be in front of the camera; however, it is the one technique you can use when attempting to increase your clientele or to give your current clientele a glimpse of a new procedure.
- Link-building Opportunities
Linkbuilding is how a Search Engine Optimization specialist works to get external pages to link to a particular page on your website. This is also a great way to get your company the much required exposure on a variety of platforms. While SEO calls it link-building, those in modern marketing and communications refer to it as media relations. The overall purpose is to increase traffic to your website.
- Launch a Scholarship
While a scholarship is a great way for your dental practice to gain community notoriety, it is also a great way for you to give back. Best of all, with a scholarship you have the opportunity to have it advertised on various university websites, and most digital marketers know that if you are able to get your website domain listed on a university website, your rankings will instantly increase in the Google search results.
- Build Local and Niche Citations
Citations are vital part of the process of ranking your dental practice using local keywords. Using local keywords can also help increase traffic to your site which in turn increases your number of customers. Some of the most popular citations that your brand should focus on building are Yellow Pages, Yelp, and Angie’s List. There are some other dental specific citations that can also help you build your audience.
What other ways have you seen as beneficial to your dental marketing campaign? We want to hear all about the things that have and have not worked for you in your digital marketing. Leave your solutions in the comments below.