Search Engine Marketing, SEO

Let’s face it, digital marketing isn’t always as cut and dried as many have made it out to be. In fact, every digital marketer probably knows that in order to produce results in digital marketing you must have a true marketing strategy in place. While every marketing strategy may not necessarily work for you and your brand, it’s important that you recognize the importance of implementing a well-thought-out strategy.

Here are 6 ways to promote your dental practice to insure your digital marketing campaign is a success: 

  • Add a Blog To Your Website

Having a blog isn’t just trendy content you put on your website. In fact, the content that you include within your blog has the potential to increase the traffic that comes to your website. Take a look at Google Keyword planner and see what types of words people are searching for. Use those keywords as an indication of the types of blog posts you should be writing for your blog.

  • Make Sure You Appear in Local Search Results 

When people look up dental practices or any other businesses on the internet, you would want to make sure that your business or dental practice comes up first. In order to do that you must first build citations for your business which entails making sure your business is literally listed on every single online directory possible. There are a plethora of sites you can go to that will help you determine if you’re listed all over the web, including Yext and Moz Local.

  • Embrace Video Marketing 

Youtube, Vimeo, Periscope, Facebook Live, Instagram Live, Snapchat, and a host of other sites are continuing to take the video marketing industry by storm. If you’re really looking to stand above your dental competition, consider embracing video marketing. Many dentists often fear video marketing because they are afraid to be in front of the camera; however, it is the one technique you can use when attempting to increase your clientele or to give your current clientele a glimpse of a new procedure.

  • Link-building Opportunities 

Linkbuilding is how a Search Engine Optimization specialist works to get external pages to link to a particular page on your website. This is also a great way to get your company the much required exposure on a variety of platforms. While SEO calls it link-building, those in modern marketing and communications refer to it as media relations. The overall purpose is to increase traffic to your website. 

  • Launch a Scholarship 

While a scholarship is a great way for your dental practice to gain community notoriety, it is also a great way for you to give back. Best of all, with a scholarship you have the opportunity to have it advertised on various university websites, and most digital marketers know that if you are able to get your website domain listed on a university website, your rankings will instantly increase in the Google search results.

  • Build Local and Niche Citations

Citations are vital part of the process of ranking your dental practice using local keywords. Using local keywords can also help increase traffic to your site which in turn increases your number of customers. Some of the most popular citations that your brand should focus on building are Yellow Pages, Yelp, and Angie’s List. There are some other dental specific citations that can also help you build your audience.

What other ways have you seen as beneficial to your dental marketing campaign? We want to hear all about the things that have and have not worked for you in your digital marketing. Leave your solutions in the comments below.


Sponsored Resources

Want more resources

View all Resources



Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.