6 Steps to More Efficient Content Marketing Teams
Professionals no longer go into an office every day to get their work done. The Internet now allows employees to work from home, while on the road, or while sitting in a coffee shop down the street from the office. All of this remote work has freed businesses up to handle workers located anywhere in the world, either on a contract or salaried basis.
But remote teams can be challenging to manage, since they must rely on email, messaging and phone calls to stay in touch. Without a face-to-face connection, sometimes team members can feel disconnected from the process. With so many distractions, employees’ attention can also be easily diverted, leading to a problem with productivity that managers can’t trace.
Fortunately, using innovative new tools now available, businesses can keep workers productive—even when they aren’t working in the same office. Here are six such ways to garner more efficient content marketing:
1. Be Strategic
Before starting a new campaign, marketing teams should carefully strategize the process. By having everything from social media updates to guest blog posts mapped out in advance, teams avoid wasting time and duplicating each other’s efforts.
Once a strategy is in place, the team will have a roadmap to guide them as they begin their content marketing work. In your marketing strategy, include goals and objectives, audience personas, and your brand story.
2. Use Content Optimization Tools
As hard as your content teams work, it’s wasteful if that work isn’t efficient. Apps like Scribe and Yoast help optimize content to make sure it’s seen. You’ll get suggestions for content that is most likely to connect with your audience, helping you increase your search rankings and win more social shares. During the strategizing process, this can also help you determine the best direction to go with your content development to get the best results.
3. Use a Collaboration Tool
The best way to help your teams work better together is through the use of collaboration tools that help them share files and communicate. Tools like Basecamp and Trello are designed to keep projects moving, whether team members are in the same office or not. Workers can share status updates, assign tasks, and track project progress from both PCs and mobile devices. This keeps projects on schedule, even when team members are moving from one location to another throughout the day.
4. Meet Face to Face
You don’t have to stand in front of someone to have a face-to-face conversation. Through videoconferencing tools like ClickMeeting and Google Hangouts, you can schedule videoconferences with all or part of your team. You can even launch presentations through the built-in screen-sharing feature and easily record presentations while in progress. Documents can be edited during the meeting to save time on the repeat back-and-forth that usually happens with collaborative projects. Live streaming apps are also proving to be hugely helpful for efficient communication between remote employees.
5. Measure Your Efforts
The biggest productivity drain for many content marketing team comes with they fail to measure their efforts. Invest in top-quality analytics for each of your social outlets, including tools like Google Analytics, Twitter Analytics and Facebook Page Insights. Carefully track the effectiveness of each post and campaign, and make a point to incorporate what you learn into future campaigns. In doing so, you’ll ensure every tweet, blog post, and YouTube video is built for maximum effectiveness.
6. Provide Feedback
As each team member works tirelessly to execute your business’s marketing strategy, be sure to provide regular feedback on the work they’re doing. This is especially true if you’re measuring efforts through analytics. Share this information with the team—whether good or bad—and ask them to help incorporate what you’ve learned into future strategies. When everyone understands why your team is moving in a certain direction, morale will improve and they’ll be more invested in their work.
Content marketing teams help brands get the word out about their products or services. When the right tools and protocol are in place, teams are equipped to be more successful in their efforts. This is especially important for remote teams, who are challenged to stay in touch even when they rarely get to see their fellow team members in person.