Busy marketing professionals need all of the help they can get. Apps solve a lot of productivity and technical challenges. With the right apps on your Mac, you can get more done in less time, while making sure clients are happy and they are getting the results they need.
Apple Mac’s are popular devices amongst marketing professionals. Marketers are creative and analytical, so they need devices and apps that enhance their creative, analytical and productivity powers. Comparable to iOS devices, there are millions of apps for Mac OS devices. Thousands are designed with marketing professionals in mind.
However, it can get to a point where too much choice results in too many apps. Impulse downloads and free trials can take up memory and reduce the performance of your Mac. It often isn’t as simple as deleting them from the Applications folder, as most apps leave traces of themselves in other places. Here is a useful resource for how to uninstall apps on Mac OS.
There are apps that can make that job easier, such as CleanMyMac X. If you aren’t sure how to uninstall applications on a Mac, it can simplify the process. Thankfully, installing apps is easier than removing them, and some of the best apps for marketers are conveniently cloud-based. In this article, we cover the 7 best mac applications in 2019 for marketers.
7 Awesome Internet Marketing Apps
#1: CleanMyMac X
As mentioned above, CleanMyMac X can help you to uninstall applications on a Mac. But beyond that feature, it’s an invaluable app for keeping your Mac functioning at peak performance. Marketers create a lot. From videos to visuals, copy to content, marketing professionals never stop creating new assets and content from the web.
However, that doesn’t mean they need to keep everything they create. Often, you can end up with too much stuff, clutter, junk and even unwanted apps taking up too much space. There are two solutions for this space problem: either go through your Mac manually, or use CleanMyMac X to clear out space, delete apps you don’t need. It can even scan for malware and other viruses, making your Mac safer and providing periodic health checks and app software updates for the ones you want to keep.
No stranger to most online marketing professionals. Dropbox, with hundreds of millions of users worldwide, was the first to commodities cloud-based storage.
It is one of the most convenient ways to share collaborative files between colleagues, team members and freelancers, and clients. Even if you are sharing with someone who isn’t a user, they can download a document or folder, making it convenient for anyone who needs to send something that is too large to share over email or through a messenger platform. Dropbox is conveniently multi-platform, with macOS and iOS apps, amongst numerous others.
We’ve mentioned Dropbox, an app that many readers are already familiar with. Another way to compress, send and unzip big files is to use a compressor, such as Archiver. A handy app to have for those who often need to send and receive large files and folders; it can also provide encryption, password protection and decryption for when you need to send commercially sensitive files to colleagues, freelancers or clients. Well worth downloading!
Adobe Photoshop – now an integral part of Creative Cloud – is the heavy duty version of many a competing service. Photoshop is always going to be a part of internet marketing strategies and the tools that marketers use to turn visual ideas into creative masterpieces for the online world. From adverts to social posts, Photoshop and other Creative Cloud apps are essential internet marketing tools.
Alfred – now onto Alfred (version) 3 – is an award-winning app for macOS which boosts your efficiency with hotkeys, keywords, text expansion and more. It is a great way to improve your productivity, finding ways to shorten and speed up processes with custom actions and controls.
Alfred 3 even comes with a Clipboard History, bypassing the macOS clipboard that only stores the last item you copied.
#6: Google Analytics
Another invaluable online app – also cloud-based – for marketing professionals, is Google Analytics. If you want to understand web traffic and how to increase it, then this is a must-have app in your marketing toolkit. Using it alongside other SEO and PPC tools, such as Moz and Google Ads, increases its usefulness and value when planning internet marketing strategies.
PDFs are not the easiest documents to work with. And yet most marketers, at some point most days or weeks are going to have to deal with them. So take the pain out of needing to edit or turn PDFs into something else, with PDFpen.
With this app, you can make changes, fix typos, fill out forms, and redact sensitive information. Use the OCR (Optical Character Recognition) feature to turn a scan into editable text. You can even export from a PDF into Microsoft Word and therefore the whole 365 productivity toolkit, and add images and new text into a PDF someone else sent over. Definitely worth downloading and trying out.
We know there are dozens, if not hundreds of others apps that marketers use every day, as well as many more you should download and try. We could be here all day. Some of these, no doubt, are already an essential part of your toolkit, but there are others mentioned in this article that are worth downloading and integrating into your marketing workflow. Anything that boosts productivity is a useful tool.