7 Tips for Writing a Successful and Money-Making Instagram Post

If you are here, it means that you have finally discovered the money-making potential of Instagram. That is an excellent first step, but how do you write a successful post that will make money for you?

With over 500 million active users who share more than 95 million photos and videos every day, it is then no surprise many big Instagram users are cashing in big bucks from millions of people who follow them and engage with their posts.

If you have a sizable number of followers that are engaged and you love interacting with them on Instagram, then there is no reason in the world why you shouldn’t be able to start making money on this platform.

Below are useful tips on how to write successful and money making Instagram posts.

1. Always Start With the Important Details

Source: https://www.pexels.com/photo/lg-smartphone-instagram-social-media-35177/

Just like Facebook, Instagram allows maximum use of 2,200 characters to put across your point. But unlike Facebook, Instagram is more of a visual social media platform than text content and cuts of captions on the third or fourth line. For a reader to see the rest of the post they have to click on “Read More,” and that can only happen if your introduction was captivating from the get go.

Therefore, always start with the exciting stuff that will pique their interest for them to scroll down and read the rest of your post. Make sure to use marketing catchphrases in the body.

2. A Little Humor Goes a Long Way

What can make your Instagram post stand out from the millions out there?

Well, injecting personality into your post by using a bit of humor will not only make your audience have a great chuckle going through the post, but they will also tag their friends to see your jokes. Don’t always post about the serious stuff, no, once in a while, throw in memes and some GIFs to break the monotony and put smiles to the faces of your followers.

While keeping things light, it’s important to remember not to go overboard with the humor and be insulting or disrespectful towards religion or politics. Some people may not see the humor leading to lost traffic on your part.

3. Remember the Hashtags for Visibility

Source: https://alexkhan.tv/wp-content/uploads/2016/12/IG-How-To-Use-Hashtags-On-Instagram-Effectively-1024×576.jpg

As important as keywords are to Google, the same goes for Instagram and hashtags. By identifying and using the right ones, your post can gain more visibility as well as increase engagement.

There is never a right or wrong way to use hashtags but for productive and successful posts, ensure that your hashtags are:

  • Concise and simple – They should be at most four words long.
  • Not overdone – Refrain from filling your posts with a lot of hashtags. They will appear spammy, and you don’t want that.

4. Don’t Post the First Thing That Comes to Your Mind

Source: http://pestleanalysis.com/wp-content/uploads/2017/08/who-is-your-audience.jpg

Before writing anything, you should be clear on several fronts. Who is your target audience? What message are you trying to pass across? So before writing down anything, pause and think about everything.

Whatever content you come up with, it’s important to be aware that you are not writing for fun but as a venture of money making. It is encouraged for one to write several drafts and later go through them making all the necessary changes for a perfect final copy.

Think long and hard and come up with posts that will generate a vast number of tags, clicks, and likes for you to not only reach your target audience but also boost your earnings.

5. Be Conversational

If you want to be successful and boost your Instagram income, then you have to build a stable relationship with your audience. Forget about always posting boring and marketing stuff. One of the engaging ways that work is by periodically asking questions on your posts on a topic that is of interest to your audience and replying to their answers.

Such a practice will earn you points as you will come off as a warm and friendly person who cares about your followers and target audience. It is always a great feeling when you know someone cares about your opinions and experiences.

Long term profitability comes when you find the perfect balance between maintaining your followers and attracting new ones. So, be conversational and start building long lasting relationships with your audience.

6. Keep Your Posts Brief

Since you are new and unknown, don’t go all guns blazing on your first posts. Nobody said writing long captions will do you any good. In fact, the opposite is true; most people have the habit of skimming the content while others choose to skip it altogether.

In the initial stages, it is best to keep your posts brief and to the point but still manage to get the message through. You would rather have a one line punch line that is memorable than a long boring caption.

7. Always Include a Call to Action

Once you’ve followed all the above writing tips, it is critical to include the CTA. Otherwise, if you don’t, your audience will be left hanging which would be a shame.

Source: https://thumbs.dreamstime.com/b/call-to-action-button-marketing-online-design-page-illustration-72353772.jpg

Provide them with the next action they should take once they go through your post. Action verbs are the best when it comes to CTAs, and they increase user engagement. A couple of examples include:

  • Call today
  • Check out
  • Click for more
  • Book now
  • Act now, and the list is endless.


Many people have found ways to earn big from social media, and Instagram is at the top of the list. It all comes down to creativity not only in your images but also the texts that accompany the captions. By following our above writing tips, you will be making money from your Instagram posts in no time.

If there are other writing tips that we’ve left out and have earned you some cash, share with us in the comments section below and hopefully they will work for us too!