8 Things You Should Be Doing on Your Blog… But Probably Aren’t

We’re sure you’ve heard that a company blog is the best way to boost your search rankings and conversion rates. But if the results aren’t turning out how you planned, there might be something wrong with your approach. Read on to discover some essentials that may be missing from your blog.

1. Cover Current News in Your Niche

This is a common faux pas of business blogs. It’s important to create a strong foundation of timeless pieces regarding your niche, but it’s also important to develop titles trending in the here and now.

For example, if you’re an auto parts and tech retailer, you’ll want to write about simple things, like how to choose the right tires while also covering current vehicle and tech news, to keep your posts relevant.

2. Design with Audience in Mind

Usability and easily readable content is the end goal here. Forget sidebars full of widgets, advertisements, and other distractions that keep the audience’s attention away from your content. Use navigation bars that are easy to find and a scrolling pattern that’s engaging, but not distracting.

Simplicity is the name of the game for business blogs, and it’s the best way to keep your users engaged with your content.

3. Write in Words the Audience Understands

Your consumers will come to you because you’re knowledgeable, but that doesn’t mean you have to act like it. Keep your blog content simple by avoiding excessive, unexplained jargon. Make sure you use words the average consumer can understand. If you’re not sure you can do this, consider hiring a freelancer to write or edit your posts so they’re easily digestible.

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4. Promote Through Freebies and Offers

Blog content for the sake of content is rarely enough to improve consumer traffic. But promoting your content through special offers, freebies, coupons, and other demos can dramatically increase user engagement.

These promotions should, of course, reflect your company’s mission. If you’re an interior design business, for example, you might offer a free design eBook to consumers who subscribe to your blog. In this way, you’re promoting what you do while also increasing blog traffic.

5. Make Content Scannable

As a general rule, paragraphs should be short, ranging between two and five lines. Sections should also be broken up with headings and sub-headings to make it easy for the brain to organize and assess the information presented. Images can also help to improve the scannability of an article and ease reader understanding.

6. Use Multimedia

Text is typically the status quo for blogs, but it’s not the only method of communication that performs well. Videos, podcasts, webinars, conferences, images, graphs and charts, and other forms of multimedia can also bring a wider following.

If your blog content is currently relegated to text and a few images only, consider upping the game by creating a video that shows how to use a product, hosting a webinar discussing some of the future technologies in your niche, or hosting a live Q&A session for your most loyal customers.

7. Stay Away from Generic Titles and Headlines

Your content may be great, but if the title doesn’t grab your readers’ attention and entice them to click, you won’t gain followers. The most effective headlines make readers feel like they’re missing out on critical information or that the content can somehow solve a pressing problem. The goal here is to elicit some kind of emotion with your headlines that drives a reader to action.

For example, BuzzFeed is infamous for creating titles that attract readers. Their content is usually comprised of long lists, like “23 Ways to Save Space in the Bathroom,” or news-style topics that invite further reading, such as “Here’s What Harrison Ford Really Thinks About Hans Solo.”

You can use this style to create catchy headlines within your own niche to entice further reader interaction on your business blog. Good luck!


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