8 Trends That Will Shape Marketing In 2019
In today’s world keeping up-to-date with the constantly changing needs of the consumer has indispensable value for any brand. Customers have come to expect an experience tailored to their desires and accommodating that will ensure the success of your business.
With the propensity of technological advances moving at an accelerated pace, 2019 is sure to bring forward innovative ideas for the development of marketing strategies.
Integration of Online, Social and Mobile Marketing
Assimilation of the three key marketing strategies into one program serves a number of purposes. Most businesses have been using one or more of these approaches for a long time, but the combination of all these put together is what promises to bring ground-breaking results in the year ahead.
Incorporation of online, social and mobile marketing maximizes its effectiveness by reaching wider audiences, requires the use of fewer resources both human and technological and extends content across the three platforms.
The content helps to inform consumers who are researching the products they wish to buy, at the same time creating exposure for your company. The influencers you employ assist in reaching the correct audience and creating backlinks for your brand.
Engaging Audiences as Part of the Brand Narrative
One of the crucial aspects of the relationship between the business and the client is the brand’s connection to the consumer and engagement with their stories.
The influence on the audience comes from understanding of where people come from and what it is they are looking for in a product. The companies that engage with their customers and can use the suggestions from their audience to improve their services are the ones that will be the most successful in 2019.
The rise of micro-influencers is on its way to shape the way marketing looks in the nearest future.
This is still a barely-touched market, but it is propelling forward as companies look to save money on the cost of high-end influencers in lieu of someone who would be more relevant and engaging. Live videos by micro-influencers have been making a significant impact on modern marketing.
Transparency is a concept that has been on everybody’s mind for more than a decade since the credit crunch. In those times of uncertainty government bonds were the preferred investment option as opposed to company shares.
The crisis the effect of which we are still feeling over ten years later has certainly influenced the way consumers view businesses. In 2019, companies that make their intentions clear from the outset and can communicate their values effectively are the ones who will be winning the race for buyer’s approval. Transparency becomes a crucially important aspect of the relationship between the brand and the customer.
Quality Over Quantity
As with most things in life, the quality of the content your company markets to consumers is significantly more important than the quantity. Content marketing works better if it elaborates the reasons to choose one thing and not another instead of bombarding the customer with an overload of information they aren’t interested in.
Manufacturing content with some intellectual or entertainment value can really go long way. A study by Stackla found that 57% of consumers do not resonate with half of branded content, meaning only 50% of brands generate content that is relevant to their customers.
Human Side of Marketing
Marketing relies a great deal on human ideas and interaction, not only on the technological advances. With all our progress in the field of the development of new tools and technologies we must not forget that it is our humanity that should be at the center stage of marketing.
The data on its own is just figures; it is the people who give it a personal touch. In 2019, we should be thinking about communication in order to improve our marketing strategies.
Growth and improvement of the AI technology means that it can now play a major role in assisting communication with the consumer. A significant number of people feel more comfortable relaying some of their customer service enquiries to a program rather than a person. AI can bridge the gaps in communication for certain parts of a dialogue between the companies and their clients.
For example, the Grand view research report found that the worldwide chatbot market is growing at an annual rate of 24.3 percent and that 45% of end users prefer using chatbots for customer service.
2019 is going to be a year of technological advancements influencing marketing trends. On the other hand, we will also be seeing human-centered approach becoming more important in the world of marketing. The combination of using new tech and focusing on interaction with the consumer is the key to success.