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Spotify, the music streaming behemoth that reported a whopping 180 million active users last month, is currently testing out a new feature in Australia that allows its freemium users to skip as many audio and…
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
After working together for 75 years, Ford announced that it’s taking a look at its creative relationship with PR giant WPP by putting the firm under review. Ford further confirmed the review and stated, “Ford…
ford-wpp-under-review
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  • 05/22
  • Relevance News Deskhttps://www.relevance.com/wp-content/uploads/2018/03/Relevance-150x150.png
“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…
Facebook Tests Search Engine for Influencer Marketing
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  • 05/21
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney,…
Snapchat’s Unskippable Ads Have Arrived
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Amazon Poses a Potential Threat to Revenue Stream Giants Amazon is planning on disrupting the digital ad market in a major way by introducing a new digital ad display for marketplace sellers. Per a report…
Amazon Tests Ad Retargeting Tool
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Spotify Finally Gives Fans (and Advertisers) What They’ve Been Looking For When Spotify went public a few weeks ago, user anticipation for a new and improved app platform was high. The free version of the…
Spotify Unveils Free Version of Its App: What This Means for Marketers
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  • 04/25
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Elvis Inspired Ads Call Back to Coke’s Legacy Coca Cola Great Britain has announced the launch of a new marketing campaign named, ‘We Do.’ The campaign is a celebration of Coca-Cola classic and comes just…
Coca Cola U.K. Launches ‘We Do’ Ad Campaign Ahead of Sugar Tax
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