Spotify, the music streaming behemoth that reported a whopping 180 million active users last month, is currently testing out a new feature in Australia that allows its freemium users to skip as many audio and…
  • 52
  • 08/14
  • Genevieve Dietz
After working together for 75 years, Ford announced that it’s taking a look at its creative relationship with PR giant WPP by putting the firm under review. Ford further confirmed the review and stated, “Ford…
  • 125
  • 05/22
  • Relevance News Desk
“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…
Facebook Tests Search Engine for Influencer Marketing
  • 228
  • 05/21
  • Genevieve Dietz
Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney,…
Snapchat’s Unskippable Ads Have Arrived
  • 79
  • 05/16
  • Genevieve Dietz
Amazon Poses a Potential Threat to Revenue Stream Giants Amazon is planning on disrupting the digital ad market in a major way by introducing a new digital ad display for marketplace sellers. Per a report…
Amazon Tests Ad Retargeting Tool
  • 160
  • 05/15
  • Genevieve Dietz
Spotify Finally Gives Fans (and Advertisers) What They’ve Been Looking For When Spotify went public a few weeks ago, user anticipation for a new and improved app platform was high. The free version of the…
Spotify Unveils Free Version of Its App: What This Means for Marketers
  • 115
  • 04/25
  • Genevieve Dietz
Elvis Inspired Ads Call Back to Coke’s Legacy Coca Cola Great Britain has announced the launch of a new marketing campaign named, ‘We Do.’ The campaign is a celebration of Coca-Cola classic and comes just…
Coca Cola U.K. Launches ‘We Do’ Ad Campaign Ahead of Sugar Tax
  • 353
  • 04/09
  • Relevance News Desk
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