Are You Fully Harnessing the Power of Google? 7 Tools to Add

Google is a marketer’s best friend. It’s far more than just a search engine; it’s a hub of real-time big data that can be used to improve any marketing strategy.

The best part is, the majority of its tools are entirely free. Google creates an impressive marketing platform that marketers would be foolish to ignore.

Through the company’s expansive toolbox, businesses have the ability to monitor some key performance indicators that can help them improve their businesses. But that’s only possible if they’re using the complete array of Google’s free tools.

Here are a few you shouldn’t miss out on.


Google+ is an often-underused social platform for businesses. It has its very own business page option that can help you to boost your rankings. Google+ is actually the best social network for improving SEO in every sense of the term.


The use of appropriate keywords isn’t entirely dead when it comes to SEO marketing. Google AdWords, which is basically a pay-per-click marketing option, will bring your advertisements up in search results when consumers type in a certain keyword. The cost depends on the competition, but you have to pay only when someone actually clicks on your ad.

Keyword Planner

As a part of the Google AdWords platform, Google AdWords Keyword Planner helps to format your advertisements around specific keywords that get used the most. Since your ads are based on keywords, this tool is a must-use for planning a profitable AdWords campaign.


This is Google’s online storage service, which offers users up to 15 GB of free storage in the cloud. It’s great for collaborative purposes since you can store photos, documents, designs, videos, presentations and more. It’s especially useful for sending large files to other team members, since most emails won’t attach more than 25 MB.


If you’re a marketer, you know how important it is to stay organized. Google Calendar helps you arrange all your events, meetings, and essential reminders in one place. You can also share your schedule with others, which is perfect for staying on the same page with your team.

One of the most useful aspects of Google Calendar for marketers is the ability to use it as an editorial calendar. It empowers you to organize your blog and other marketing content so you have a schedule for posting and engaging on social media and your blog.


One of the best ways to expand your audience reach is to allow site visitors to subscribe to your website content. A Google FeedBurner account makes that easy. Once it’s been set up, users can subscribe to your regular content when they’re signed into a Google account, RSS reader, or email.


You may not have been aware of this, but YouTube has been a Google product since 2006, when the search giant acquired the video startup. There are more than 1 billion users on YouTube, who watch hundreds of millions of hours every day. Needless to say, that kind of exposure can generate some powerful leads.


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