Artificial Intelligence Gets Introduced to Influencer Marketing
IZEA just announced the inclusion of artificial intelligence (AI) in its influencer platform. Called ContentMine, this feature helps marketers find, organize and share content produced by influencers through the IZEA platform more easily.
This AI feature uses a visual search interface to discover content assets that reside on the influencer marketing platform. The technology utilized can detect scenes and objects that can identify elements ranging from vehicles to animals. Text is analyzed by scoring algorithms using natural language processing to make content features actionable search criteria.
Allison Shagovac, Manager of Influencer Marketing for ShurTech Brands, said, “We now have a visual way to easily organize the many content assets typically produced through an influencer marketing campaign.” She added, “We can search, sort, and filter content to find the right asset and maximize the return on investment for each piece of content produced. High quality influencer generated content can be shared through our owned social channels, providing an ongoing stream of creative product ideas for our follows.”
“ContentMine serves as an intelligent repository for all the content generated through IZEA campaigns, and allows marketers to upload content produced outside our platform as well. If an Instagram picture taken by an influencer contains a dog and a car, ContentMine will programmatically identify those objects and make them searchable. Marketers can use the content analysis engine built into ContentMine to reduce the time historically spent tagging and manually organizing content,” said Ted Murphy, Founder and CEO of IZEA.
The new feature also includes smart groups, content ratings and a comprehensive set of search filters. It also can display engagement data and screen shots of published social media content. It makes IZEA’s platform a permanent archive of assets that can quickly be reutilized. ContentMine is available at no additional cost to all licensees of IZEAx and IZEA managed services today.