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145522 123456

Embrace Digital Personas Now Before It’s Too Late

145522 123456 Oct 9, 2013

As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.

10 Dirty Little Secrets Email Lead List Vendors Don’t Want You To Know

145522 123456 Aug 5, 2013

How many emails soliciting lead lists do you receive on a regular basis? I receive about two to five in my inbox per day. While tempting for some, email lead list services do more harm than good for a brand.

10 Executive Marketing Lessons from Sun Tzu’s The Art of War

145522 123456 Jul 2, 2013

Sun Tzu’s The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence…

Dogpile: A Different Strategy for Fetching Results

145522 123456 May 30, 2013

Dogpile isn’t a household name when it comes to search engines, but the feisty little search pioneer has continued to survive over the years even as Google came to dominate the search market.

2009 Called. . . They Want Their SEO Strategy Back!

145522 123456 May 2, 2013

The good ol’ days of 2009 – weren’t they great? Back then, an SEO practitioner could do keyword research on fat-head phrases, create awful content around them, sculpt page titles and other meta data, play around with…

Miscellaneous

Yandex: From Russia with Links

145522 123456 Feb 4, 2013

Google dominates much of the search market worldwide, yet search is a global industry filled with ambitious challengers ready to dethrone the American champion. Among these international challengers is Yandex, the Russian search engine with…