Aaron Taube

If you watched the Super Bowl, you might have been surprised when Jerry Seinfeld and Jason Alexander appeared in a pre-halftime ad. Even more surprising, though, is that it wasn't an ad at all. FOX approached Seinfeld because they enjoyed…

The jury is still out on whether it’s passé for a CEO to stay off Twitter and other social media outlets. For CEOs in some industries, stepping onto the social media field might not make sense. But for others — and…

When it comes to sporting events, most Americans will agree that the NFL knows how to throw the perfect party. According to CNBC, Super Bowls of 2009-2013 were the "most watched TV programs in U.S. history.” It’s hard to imagine…

What does a brand do when they throw millions of dollars toward a 30-second ad on the biggest sporting event of the year? Whatever they want.

We all know that distribution and media placement has a huge impact on how a consumer perceives a piece of content. However, as PR professionals, we often forget to consider all that is wrapped in the message we send when approaching a…

With all the digital noise — Twitter, Facebook, Google+, niche-specific online communities and many more — it can be difficult for a digital PR professional doing outreach for a client to know where to start. It’s good…

If you work in marketing, chances are you’re immersed in at least one social network. While scrolling through your timeline or newsfeed, you’ve probably come across a quintessentially titled Upworthy article. Others have tried…

On the Internet, content is continuously being curated, and not always with the best of intentions. SEOs, content marketers and bloggers alike are trying to get their content in front of as many eyes as possible. The rise of "inbound…

Before the Grammy’s official telecast even started on Sunday evening, Pharrell Williams (the 2014 Producer of the Year) already had the Twittersphere lit up with talk of his absurdly oversized hat, including the creation of its own…

As digital PR becomes more defined, the growing link between its practices and those of marketing becomes more pronounced. In the past, PR and marketing have been separated by a chasm of responsibility, with both sides believing that the…