Relevance contributor: Ashley H. Sherman

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Ashley Halberstadt Sherman is Director of Digital Media Relations at DigitalRelevance, an agency that earns its clients web traffic and conversions from top online media outlets, search engines, influencers and communities.

Overt self-promotion in bylined articles is a waste of time for both you and your readers. Keep your writing in check by asking these two questions.
2 Questions to Ask When Building Thought Leadership
Think you have what it takes to be a great copywriter? See how your work stacks up against these five telltale signs that your copywriting stinks.
5 Signs You Stink at Copywriting
Here are three easily explained, overarching categories of native ads that are especially beneficial for gaining new exposure for content.
Demystifying Native Ads
The PR industry is normally anti-hype, relying on valuable and honest messaging to earn exposure; but publicity stunts are the one big exception. Although they’re not a common tactic for most PR pros because of…
Publicity PR Stunts: Risky Business Or Revenue Rewards?
As the saying goes, it’s important find the right tool for the job. Whether it’s a snow shovel during the Polar Vortex or Hubspot for capturing and nurturing your inbound leads, every situation has an ideal tool…
Teaching An Old Tool New Tricks: Using HARO For PR
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