Relevance contributor: Ania Rodriguez

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Ania Rodriguez has advised Fortune 1000 companies on user interface design, product design and user research for nearly two decades. Her company, Key Lime Interactive, masterminds all things usability for web, mobile, tablet and medical devices, using both qualitative and quantitative research methods.

Millennials and their $200 billion of yearly buying power have brands searching high and low for ways to earn their attention. It has been an uphill battle thus far, as traditional marketing tactics don’t seem…
4 App Habits of a Millenial
At the heart of marketing is a desire to focus content on what people need, want, and think. Rather than blanket mass-produced messages to everyone, it’s imperative to dig into what audiences truly identify with,…
five mistakes in persona development
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