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Relevance contributor: Arnie Kuenn

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Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.

This year's Content Marketing World conference offered an improved schedule, more workshops, plenty of time to network and – of course – Kevin Spacey.
Content Marketing World 2014
Content marketing can work for any business - regardless of size, industry or budget. But top-down executive buy-in is critical, and it takes audacity.
Content Marketing Takes Courage, and Here's Why
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