Author

Asheesh Mani Jain

Asheesh is the business head of Relevance.com. He is a marketing strategist with over 15 years of experience in online marketing management. Asheesh is a content marketing enthusiast with a focus on content promotion using owned, paid, earned, and shared media channels. He is data driven marketer who helps businesses build and grow their online footprint and generate maximum ROI from their marketing budgets.

SEO

Recovering Lost Keywords and Organic Traffic

Asheesh Mani Jain Jul 1, 2020

Loss of keywords and data is a common mishap that often happens during website development processes but it is important to realize that all is not lost all the time. Recovery can happen in most cases if you follow specific methods and use…

SEO

Ideal Word Count for SEO – Fact or Myth

Asheesh Mani Jain Jun 15, 2020

Is there are word count system that can be leveraged to gain high ranking on search engines? Does SEO take into account the length of an article? Is there a connection between word count and SEO at all or is it a myth? Let’s find out.…

Executive's Corner

A Few Approaches to Spy on Your Competition

Asheesh Mani Jain Jun 1, 2020

Introduction In business, one of the toughest challenges is to build strategies to outclass your competitors. Launching a business is not all the difficult. All newbie entrepreneurs know this. But the new entrants also know that the…

Shared Media

Deliver Marketing Messages Super Efficiently with LinkedIn Matched Audiences Program

Asheesh Mani Jain May 21, 2020

A new game-changing feature was added by LinkedIn to their advertising tools arsenal a couple of years ago - April 2017, to be precise. The LinkedIn Matched Audiences program offers advertisers a series of targeting tools that can allow…

Email Marketing

Why Behaving Like A Human Being Is Actually A Winning Strategy For Email Marketing

Asheesh Mani Jain Apr 27, 2020

Take a moment before we begin the article to open your email inbox and go through the following steps to arrive at the same page with me. Look at all the emails you’ve received in this week alone. Open your promotional or social…

Digital Strategy

Why Competitive Research Is Important And How To Do It Right

Asheesh Mani Jain Mar 24, 2020

If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in…

SEO

SEO in 2020 – What to Expect

Asheesh Mani Jain Jan 27, 2020

Another decade has terminated and, with the New Year well on its way, it is high time to ponder on which SEO trends will emerge in the years to come. Like in all things digital and otherwise, strategies are disruptive and ever-changing.…

Executive's Corner

Content Marketing World – A Narrative-Driven 2018, A Back-To-Basics 2019

Asheesh Mani Jain Sep 2, 2019

The largest event in the realm of content marketing, Content Marketing World is fast approaching. As we pack our suitcases, organize our notepads and business cards, and prepare a schedule for attending sessions, it’s worth taking a…

SEO

How To Use SEMrush To Conduct The Perfect Keyword Research Your E-Commerce Store

Asheesh Mani Jain Aug 27, 2019

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful…

Content Curation

How Long Should Your Posts Be?

Asheesh Mani Jain Jul 25, 2019

If there is one debate that keeps resurfacing in the web content and SEO space, it has to be the million-dollar question, “what is the perfect content length?” While a few SEO gurus insist that long posts will boost your website…

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