Author

Asheesh Mani Jain

Asheesh is the business head of Relevance.com. He is a marketing strategist with over 15 years of experience in online marketing management. Asheesh is a content marketing enthusiast with a focus on content promotion using owned, paid, earned, and shared media channels. He is data driven marketer who helps businesses build and grow their online footprint and generate maximum ROI from their marketing budgets.

Digital Strategy

Why Competitive Research Is Important And How To Do It Right

Asheesh Mani Jain Mar 24, 2020

If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in…

SEO

SEO in 2020 – What to Expect

Asheesh Mani Jain Jan 27, 2020

Another decade has terminated and, with the New Year well on its way, it is high time to ponder on which SEO trends will emerge in the years to come. Like in all things digital and otherwise, strategies are disruptive and ever-changing.…

Executive's Corner

Content Marketing World – A Narrative-Driven 2018, A Back-To-Basics 2019

Asheesh Mani Jain Sep 2, 2019

The largest event in the realm of content marketing, Content Marketing World is fast approaching. As we pack our suitcases, organize our notepads and business cards, and prepare a schedule for attending sessions, it’s worth taking a…

SEO

How To Use SEMrush To Conduct The Perfect Keyword Research Your E-Commerce Store

Asheesh Mani Jain Aug 27, 2019

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful…

Content Curation

How Long Should Your Posts Be?

Asheesh Mani Jain Jul 25, 2019

If there is one debate that keeps resurfacing in the web content and SEO space, it has to be the million-dollar question, “what is the perfect content length?” While a few SEO gurus insist that long posts will boost your website…

Content Marketing

10 Must-Have Content Marketing Apps & Tools

Asheesh Mani Jain Jun 4, 2019

Have you ever wondered why one brand catches your attention over another although both of them are offering the same product? The truth is each brand has a different story to tell and how well it tells that story is what makes or breaks it.…

Paid Media

Native Advertising – Maximize Customer Engagement and Drive Relevant Traffic

Asheesh Mani Jain May 8, 2019

In today’s world as businesses look to explore online opportunities to expand their operations in broader and wider directions, it’s impossible for them to achieve their enterprise goals without using digital advertising as a vital…

Email Marketing

A Comparison of Popular Email Marketing Tools for Small Businesses

Asheesh Mani Jain Apr 5, 2019

When it comes to the better marketing service providers, Mailchimp, Constant Contact, Aweber, and Active Campaign are the leaders. These four providers pack an incredibly huge punch when it comes to features and benefits. Although these…

Paid Media

Breaking Down The 2019 Best Landing Page Builders

Asheesh Mani Jain Mar 18, 2019

Regardless of the particulars of your business, it seems likely that you are going to need an engaging website with distinctive landing pages, in order to be successful. Dedicated landing pages are particularly important. It makes sense…