Relevance contributor: Brittany Berger

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Brittany is the head of content at Mention, where she reads a lot and writes even more. When she’s not figuring out how to write content that converts, she watches way too much Netflix and makes a lot of bad jokes.

Technology has given us a lot of great tools to help us confirm what kind of content we should be creating. There’s predictive analytics, analyzing past content and countless other ways to decide. However, one of the best…
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