Relevance staff: Chad Pollitt

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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

​He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

Many marketing analysts, writers, and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do…
The 6 Stages of the Enterprise Content Marketing Maturity Model
If you stacked all of the digital marketing strategies and tactics on top of each other they would stretch from here to the moon, and back again, twice. Actually, that’s just made up—but the point…
Only 2 Ways To Guarantee Short-Term Digital Marketing Returns
With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through rates are very poor and…
Alarming Facts CMOs Should Know About Banner Ads
  As 2014 moves forward, more and more brands are starting to plan and deploy promotion and distribution strategies to maximize their content marketing effectiveness. The revelation from Ryan Skinner of Forrester that brands can…
Enterprise Budgeting for Effective Content Promotion and Distribution [Data]
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog…
The Biggest Content Marketing Mistake Brands Make Today
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR, and sales. In the case of earned…
11 Content Promotion Housekeeping Tips For Earned Media
In May of last year, I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content curation algorithm change. Prior to…
How Klout Is Poised To Clean LinkedIn’s Content Clock
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the…
Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing
What's more important than good content? Effective content distribution. Here's how distribution can make or break a campaign.
Content Is King, But Distribution Is Queen And She Wears The Pants
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Our Contributors

chadp
Chad Pollitt Co-founder, Relevance
Relevance
jaybaer
Jay Baer Marketing Strategist, Speaker and Author
barry-feldman
Barry Feldman Owner, Creative Director
Feldman Creative
gini-dietrich
Gini Dietrich CEO
Arment Dietrich
joe
Joe Beccalori CEO
Interact Marketing
jason-falls
Jason Falls Social Media & Public Relations Thought Leader
arnie-kuenn
Arnie Kuenn CEO
Vertical Measures
brianne-carlon
Brianne Carlon Rush Content Director
Kuno Creative
douglas-karr
Douglas Karr Founder & CEO
MarTech.zone & DK New Media
Dan Steiner Co-Founder & CEO
Elite Legal Marketing
Janine Popick Co-founder & CMO
Dasheroo
Chirag Ahuja Head of Marketing
WorkflowMax
pam-didner
Pam Didner Global Content Marketing Strategist & Author
larry-alton
Larry Alton Freelance Writer
and Editor
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Jayson DeMers Founder & CEO
AudienceBloom
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