Does your industry have an online content deficit or surplus? It's likely in surplus, and that means earned media alone ...
Featured
Latest Articles
The 6 Stages of the Enterprise Content Marketing Maturity Model
Many marketing analysts, writers, and thought leaders have chimed in on what they believe the content marketing maturity...
Only 2 Ways To Guarantee Short-Term Digital Marketing Returns
If you stacked all of the digital marketing strategies and tactics on top of each other they would stretch from here to ...
Alarming Facts CMOs Should Know About Banner Ads
With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long ...
Enterprise Budgeting for Effective Content Promotion and Distribution [Data]
As 2014 moves forward, more and more brands are starting to plan and deploy promotion and distribution strategies...
The Biggest Content Marketing Mistake Brands Make Today
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They c...
11 Content Promotion Housekeeping Tips For Earned Media
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign a...
How Klout Is Poised To Clean LinkedIn’s Content Clock
In May of last year, I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many ot...
Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content ...
Content Is King, But Distribution Is Queen And She Wears The Pants
What's more important than good content? Effective content distribution. Here's how distribution can make or break a cam...