Author

Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

Earned Media

The 6 Stages of the Enterprise Content Marketing Maturity Model

Chad Pollitt Jun 16, 2014

Many marketing analysts, writers, and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all…

Earned Media

Only 2 Ways To Guarantee Short-Term Digital Marketing Returns

Chad Pollitt Jun 11, 2014

If you stacked all of the digital marketing strategies and tactics on top of each other they would stretch from here to the moon, and back again, twice. Actually, that’s just made up—but the point is there’s a whole bunch of ways to use…

Search Engine Marketing

Alarming Facts CMOs Should Know About Banner Ads

Chad Pollitt Jun 10, 2014

With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through rates are very poor and click-fraud is expensive. Heat map…

Native Advertising

Enterprise Budgeting for Effective Content Promotion and Distribution [Data]

Chad Pollitt Jun 4, 2014

As 2014 moves forward, more and more brands are starting to plan and deploy promotion and distribution strategies to maximize their content marketing effectiveness. The revelation from Ryan Skinner of Forrester that brands can…

Content Marketing

The Biggest Content Marketing Mistake Brands Make Today

Chad Pollitt Jun 3, 2014

Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that…

Content Marketing

11 Content Promotion Housekeeping Tips For Earned Media

Chad Pollitt Feb 18, 2014

Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR, and sales. In the case of earned media, several action items can maximize…

How Klout Is Poised To Clean LinkedIn’s Content Clock

Chad Pollitt Feb 11, 2014

In May of last year, I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that…

Earned Media

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Chad Pollitt Jan 20, 2014

Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication,…

Search Engine Marketing

Content Is King, But Distribution Is Queen And She Wears The Pants

Chad Pollitt Oct 24, 2013

What's more important than good content? Effective content distribution. Here's how distribution can make or break a campaign.

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