Author

Clare Price

Clare Price is President and Chief Content Officer of CFP MediaGroup, a content marketing advisory firm dedicated to helping modern marketers create compelling content that delivers measurable ROI. During her career she has been a business journalist, technology reporter, marketing executive and industry analyst. Her published works include five digital marketing playbooks (5 Easy Pages); the new Silicon Valley cyber thriller, Web of Betrayal, and more than 700 articles in the areas of technology, marketing and business strategies and growth.

Owned Media

The Content Challenge of the Invisible Brand

Clare Price Sep 9, 2015

Invisible brand plays are such brilliant displays of content marketing because they "hide" the brand and focus on the the message embedded within.

SEO

7 Steps to Cleaning Out Your Content Closet

Clare Price Jul 13, 2015

It’s easy for content closets to get overstuffed and out of date. We create and use content, and then we store it. But how often do we clean it out?

Owned Media

Technology and Content: Will Creativity Survive?

Clare Price Apr 22, 2015

Lurking at the intersection of technology and content is the danger of over-dependence on technology where bits & bytes replace the human creative impulse.