Author

Erin Nelson

Erin is an editor at Contently, a content marketing technology software that empowers brands as storytellers. An editorial and content marketing professional, she tells stories, analyzes data and tells more stories. At Contently, she is rebelling against dry corporate-speak by infiltrating content with political leanings, pop-culture musings and 90's hip-hop references.

Content Distribution

How to Maximize Your 2016 Content Budget

Erin Nelson Mar 11, 2016

You need to jump from one ledge to another, but a treacherous ravine stands between your success and demise. Do you invest in the right equipment to get across, or do you settle for whatever tools are cheap and accessible? Do you approach…

Owned Media

Everything You Need to Know About B2B Mid-Funnel Content

Erin Nelson Dec 18, 2015

Mid-funnel content bridges the gap between initial intrigue (top-funnel) and the final sale (bottom-funnel). And if you're in B2B, it's really important.