Author

Jessica Dowches-Wheeler

Jessica is a former healthcare executive-turned life coach who specializes in helping women confidently find their life purpose. She joined the Relevance team in 2018 and contributes articles about content promotion from the customer and small business perspective. Jessica's work has been featured in Ms. Magazine, Thrive Global, The Mighty, Thought Catalog and Samantha Wills Foundation.

Content Strategy

How to Write Better Content

Jessica Dowches-Wheeler Jun 11, 2018

Writing daily or weekly content can be daunting for business professionals. Learning how to write better content? Well, that's downright overwhelming. Especially if you aren’t necessarily a “writer.” The concept of being a writer is…

Content Strategy

9 Ways to Boost Comments on Your Blog

Jessica Dowches-Wheeler Jun 1, 2018

You know that content is king. Working tirelessly week in and week out, you create great blog posts packed with value for your readers. You finally hit publish, and… crickets. You wait patiently, promoting your post on social media…

Earned Media

Skyrocket Your Audience with Earned Media

Jessica Dowches-Wheeler May 24, 2018

Earned media is the one strategy you need to incorporate into your marketing plan this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the expertise of the person being…

Digital Marketing

How to Promote Content on Pinterest

Jessica Dowches-Wheeler May 18, 2018

Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform. For that reason, it’s…

SEO

SEO Basics for Content Promotion Beginners

Jessica Dowches-Wheeler May 11, 2018

Search Engine Optimization (SEO) is one of the most divisive terms in content marketing and promotion. As a new marketer, it’s either your saving grace or the bane of your existence. But it doesn’t have to be that way. Whether you’re…

Content Promotion

How to Promote Your Content with Social Proof

Jessica Dowches-Wheeler May 4, 2018

As business owners and marketing professionals, we all have a common goal: to attract customers who love our products and services. Word of mouth is perhaps the best way to convert the friends and family of your most loyal customers.…