Krystal Overmyer is a socially-savvy writer and editor who is passionate about telling stories. Her goal is to make the words sing, so that main messages are clear and accessible to readers.
Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their…
Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending…
With Instagram star Essena O'Neill's loud exit from social media, has influencer marketing lost its luster? Can brands use it authentically?
The autoplay shift on social media has forced brands to think nimbly about how to grab users in seconds in a soundless environment,
Four key takeaways emerged from Mary Meeker’s 2015 Internet Trends report that savvy content marketers can't afford to avoid any longer.
Research shows a growing number of people now access the Web solely through mobile devices, yet most companies lack seamless mobile-only experiences.
Consumers are devouring branded video, and the trend shows no sign of stopping.
Content mapping allows brands to visualize how content can be targeted to different types of buyers at various stages in the buying cycle.