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Relevance contributor: Larry Alton

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship.

Well-crafted buyer personas lead to better content strategies and more valuable distribution & publishing partners.
Does Your Content Strategy Account for Buyer Personas?
Content is highly regarded in the consumer electronics industry where customers are seeking fresh, insightful information before making a big purchase.
Why Content Marketing is a No-Brainer for Consumer Electronics
Whether hunting for earned media opportunities, optimizing for search or monitoring brand discussions - marketing tools and technology are here to assist.
5 Marketing Disciplines Where Tools Can Help
1 in 5 content marketers have no idea if their efforts are paying off. One thing's for sure: knowing your audience and having a documented strategy are key.
Audience Analysis and Documented Strategy: Key to Content Marketing Success
Google is the most popular search engine in the US but there’s a new kid on the block (kind of) and his name is Amazon.
5 Reasons Amazon is Taking Over SEO
You’ve created great marketing content for your enterprise, but now comes the tricky part: getting a publisher or media outlet to take notice.
6 Items to Include in Query Letters to Publishers
Ideas Or Topics For Us? Do you have breaking news or inside information on
content promotion and distribution? Click here to let us know.
SUBMIT NEWS / TOPIC IDEA
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