Relevance contributor: Lisa Arthur

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As Teradata Applications’ Chief Marketing Officer, Lisa Arthur is a 30-year marketing veteran who drives global market and brand strategy, solutions and product marketing, demand generation, and customer-centric initiatives. She is the author of Big Data Marketing: Engage Your Customers More Effectively and Drive Value.

Don’t let these five common myths and misconceptions stand in your way of delivering meaningful, timely interactions to your highly dynamic customers.
Individualized Marketing: Myths vs. Realities
Learning to prioritize lead generation & customer nurturing means understanding what a marketer's counterparts are tasked with and how they operate.
Lead Generation or Existing Customers: What's More Important?
Don’t waste resources mastering yesterday’s mass personalization techniques. Instead, create interactions that are relevant & valuable to your customers.
Personalization And Individualized Insights: What's the Difference?
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