Relevance contributor: Maria Weinberger

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Maria Weinberger is a technology journalist writing on subjects such as blockchain, IoT, AI and innovation for a range of publications.

Traditional advertising has faced a sharp decline. People are looking for recommendations from other people just like them. They don’t trust an actor dressed as a dentist anymore; they want to see a real person…
Influencer Marketing: From Mystery to Data Science
Digital marketing can be a complex business, especially when it comes to advertising. Convoluted processes, a lack of transparency, numerous intermediaries between advertisers and consumers, and advertising fraud all combine to make marketing an expensive…
3 Ways Blockchain Can Shake Up Digital Marketing
New technologies have contributed to the rapid evolution of digital marketing over the past few years. The transformation hasn’t been completed yet and new trends will continue shaking things up in the future. When asked…
Digital Marketing in the Age of Virtual and Augmented Reality
Augmented reality is the tech world’s buzzword that is close to becoming part of our daily lives. Different from virtual reality, which takes you from sitting on your sofa to another virtual world, augmented reality…
Augmented Reality: What Marketers Need to Know
The world of digital tools for business growth used to evolve every decade. Now, the renewal interval is less than a few years, and AI seems to be grabbing all the attention. It has surpassed…
Why Does Your Company Need AI Powered Social Media Analytics?
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