Matt Shealy

Robert Pressman said it best in his book, Software Engineering: A Practitioner’s Approach, when he wrote; “every dollar invested in UX returns $10 to $100 and correcting the problem from the start is the most cost-effective.” In light of…

In a digital-first world, it’s important that brands know how to keep their customers happy. It’s easier than ever for consumers to reach out, interact and engage with brands online. But that also means that customers expect a response…

The idea behind low-code is to create a software development environment where business applications can be developed without the need for long hours of hard coding. With low-code development, instead of writing strings of code, users can…

The belief used to be that marketing led to sales and, if customers were satisfied, they'd come back to you again. However, the process is not quite that simple. The customer experience (CX) lifecycle is based as much on how customers…