Author

Neema Kapoor
With more than 20 years experience in marketing, Neema Kapoor is the Managing Editor at Relevance.
Neema has been a digital marketing strategist for over 10 years now. Prior to moving to digital marketing, Neema held roles in Sales, General Management and Marketing in organization such as the Taj Group of Hotels, QAI Global, the world’s leading process consultancy and HP. At HP she was the Country Category Manager, for a large and successful line of laser printers.
Neema has a degree in Japanese and a post graduate degree in Business Administration. She is also a Certified Scrum Specialist, a training she undertook to bring more agility to content processes as part of her work as a digital marketing specialist.
Content Marketing tops the poll for the third consecutive year as the marketing activity likely to make the biggest commercial impact in 2018.
Refer the poll results below courtesy smartinsights.com
I think the biggest reason for…
Ingredients That Make Great Content
Somebody recently asked me what makes GREAT content. Great writing? Strategic ideas? Creative storytelling? Or a captive audience, maybe?
In fact, What makes ANYTHING or for that matter ANYONE really GREAT?
To be honest, I think it…
Is SEO Still Giving You Positive ROI?
Google Search still drives 51% of the internet traffic but does that necessarily make SEO the sharpest arrow in your quiver?
Over the past few years both SEO and Content Marketing have become ‘must-have tools’ in the arsenal of every…
SEO is What WE Think That GOOGLE Thinks That the End Customer Wants
CONTENT MARKETING is what WE think the end customer wants.
The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part, these are aligned to enable a given business model, but…
Does Content Marketing need SEO? … Or wait … Was it the other way around?
It was always a close race. BOTH were at some point the proverbial chicken and egg.
SEO had always depended heavily on content. And with Google's relentless algorithmic updates, it became clear the bar was rising and ONLY companies with a…
5 Ready-to Use “Small Budget” Content Marketing Tips for ALL Businesses, Big and Small
After I joined the Relevance team last August, a lot of my friends and family were keen to understand how they could apply "content marketing principles" to grow their own businesses. While some of these people held positions of…
Top 15 Advanced SERP Features To Look Out For In 2018
Google gave and Google Taketh
Google was never in the brand business. It was ALWAYS in the content business. And while the 10 blue links lasted.. It was a great marriage. It had it’s up and down’s, no doubt, like all good marriages…
Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.
Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out 3 updates to upgrade…
GAIQ Certification 2017 Updated Study Guide
The Google Analytics Individual Qualification exam (GAIQ) administered by Google is a good way to differentiate your understanding of analytics in the workplace as well as ensure that you have grasped all underlying concepts. Additionally…
Why kissing frogs is soooo important … A cliché revisited
I'm 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8.
But as the head of a rather successful digital marketing business for the past 10 years in which I wrote…