Relevance contributor: Roman Karachinsky

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Roman Karachinsky is the CEO of News360, an award-winning personalized news app that helps more than 6M users filter through the noise and find relevant news stories on their phones and tablets. Built on top of an advanced natural language processing and machine learning platform, News360 learns each user’s interests and adapts to their habits as they use the app, becoming smarter and smarter the more it is used. Roman is an engineer at heart, with a Computer Science degree from University of Waterloo. He leads a team of 30, and is based at the News360 HQ in San Francisco.

Many brands only think about content targeting at the time of distribution and not during creation—a crucial mistake in garnering audience engagement.
Marketers’ Biggest Content Targeting Mistake
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