Relevance contributor: Tessa Wegert

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Tessa Wegert is a business reporter and former media strategist specializing in digital. She is a regular contributor to Contently, ClickZ, and ChicagoNow, and her work has appeared in USA Today, Mashable, Marketing Magazine, and The Globe and Mail. Tessa also manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies. She has been working in online media since 1999.

Ninety-four percent of B2B marketers rely on LinkedIn as part of their content marketing strategy. But are they taking full advantage of the platform?
4 Ways Marketers Can Get the Most Out of LinkedIn
Many marketing executives haven't yet seen business results from their investment, but these strategies can help them find real return on content.
3 Ways For CMOs to Find Real Return on Content
B2B branded content may not be as visible as it is in B2C, but it’s just as common and has the same goal: connecting brands & customers in exceptional ways.
Distinctions Between B2B & B2C Content Marketing
Ideas Or Topics For Us? Do you have breaking news or inside information on
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