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Relevance contributor: Yogita Arora

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Yogita is a content creator charged with writing great content for Zoomph as well as promoting the heck out of it on social channels. When not Zoomphing, she can be found zeroing on what her next online purchase will be and pinning away interesting recipes and DIY projects on Pinterest.

This week, President Obama delivered his last State of the Union (SOTU) speech as President of the United States. He began his final State of the Union not with a big policy promise but with…
Social Media Listening – Insights from the State of the Union 2016 [Infographic]
Ever since The Climate Change Summit kicked off, social media has been abuzz with activity monitoring speeches & statements. Here's how to follow along.
Social Media Reactions to the COP21 Climate Change Summit
A look at how some major retailers are ramping up for Black Friday deals and using social promotion to get the word out.
Social Analysis of Retailers Well-Poised for Black Friday Sales
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