B2B Marketing

Email marketing has a ROI of a whopping 124% and that is why it has undoubtedly emerged as one of the best marketing channels for the B2B business.  However, despite it being such an influential…
Why B2B Businesses Should Incorporate Inbound Marketing into their Email Strategy
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  • 02/18
  • Kevin Georgehttps://www.relevance.com/wp-content/uploads/2019/02/Kevin.jpeg
B2B designs are among the most important in the world of web design. A significant function of any B2B web design is to generate customer interest and provide them an intuitive platform. This is easier…
What Are the Key Features of a Well-Designed B2B Website?
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  • 02/12
  • Rakesh Jainhttps://www.relevance.com/wp-content/uploads/2019/01/Rakesh-Jain-150x150.jpg
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Introduction First off, let me introduce myself. My name’s Benjamin Yee. I’m the CEO of EMERGE App, a cloud-based inventory management solution. I founded this company back in 2016 and we now have well over…
5 Lessons I Learnt About Content Marketing For B2B Software
Millennials have arrived in the B2B world and they are changing the rules of the game for marketers. In fact, they would account for 50% of the work force by 2020. The old marketing tricks…
5 Lessons I Learnt About Content Marketing For B2B Software
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  • 01/31
  • Manish Kotharihttps://www.relevance.com/wp-content/uploads/2019/01/Manish-Kothari-150x150.jpg
The results of a recent study by Demandbase revealed that in nearly 79% of the B2B purchases, 1 to 6 people are involved. The study also showed that in last year, 45% of the B2B…
How to Discover Your Ideal Buyer Persona for B2B Marketers – 4 Simple Steps
  • 266
  • 01/17
  • Marcus Hohttps://www.relevance.com/wp-content/uploads/2019/01/Marcus-Ho.jpeg
This year is the best time for those who are doing wholesale to adopt new technology into their businesses and take advantage of many innovative marketing trends. Traditional ways of B2B are no longer fitting…
3 B2B Marketing Trends For Better Sales Success in 2018
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  • 08/06
  • Mike Maihttps://www.relevance.com/wp-content/uploads/2018/08/Mike-M-150x150.jpg
A critical element that is still missing in B2B marketers’ approach is creativity. They are known for staying the course and following ‘in-the-box’ techniques. However, to gain a competitive edge in their business marketing model,…
Understanding the Importance of Creativity in B2B Marketing and Ways to Infuse It
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  • 07/19
  • Rahul Sainihttps://www.relevance.com/wp-content/uploads/2018/05/Rahul-Saini.jpeg
Details of the Merger Radius and Leadscape announced today that they are joining forces under the Radius brand. The two companies, foremost leaders in the world of data intelligence for B2B sales and marketing, have…
Data Intelligence Leaders Radius and Leadscape Merge to Increase Revenue for Fortune 500’s
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  • 04/30
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
So, you’ve been working with freelancers, or perhaps a small local shop, to get your web site up and running. It looks good (or at least you think so), and you’ve established a digital presence.…
How To Hire The Perfect B2B Ad/Digital Agency For Your Company
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  • 02/23
  • Gordon Keeganhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the doors of many hotels, resorts…
B2B Travel Marketing: Staying Engaged with Your Best Agents
  • 1.2K
  • 02/06
  • Jase Rodleyhttps://www.relevance.com/wp-content/uploads/2018/02/jase-rodley-150x150.jpg
As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what…
Marketing Automation Is Now a Must for Successful Campaigns
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  • 01/18
  • Tomi Saikkonenhttps://www.relevance.com/wp-content/uploads/2018/06/Tomi.jpeg
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