B2B Marketing

The results of a recent study by Demandbase revealed that in nearly 79% of the B2B purchases, 1 to 6 people are involved. The study also showed that in last year, 45% of the B2B…
How to Discover Your Ideal Buyer Persona for B2B Marketers – 4 Simple Steps
  • 236
  • 01/17
  • Marcus Hohttps://www.relevance.com/wp-content/uploads/2019/01/Marcus-Ho.jpeg
This year is the best time for those who are doing wholesale to adopt new technology into their businesses and take advantage of many innovative marketing trends. Traditional ways of B2B are no longer fitting…
3 B2B Marketing Trends For Better Sales Success in 2018
  • 170
  • 08/06
  • Mike Maihttps://www.relevance.com/wp-content/uploads/2018/08/Mike-M-150x150.jpg
Introduction First off, let me introduce myself. My name’s Benjamin Yee. I’m the CEO of EMERGE App, a cloud-based inventory management solution. I founded this company back in 2016 and we now have well over…
5 Lessons I Learnt About Content Marketing For B2B Software
A critical element that is still missing in B2B marketers’ approach is creativity. They are known for staying the course and following ‘in-the-box’ techniques. However, to gain a competitive edge in their business marketing model,…
5 Lessons I Learnt About Content Marketing For B2B Software
  • 247
  • 07/19
  • Rahul Sainihttps://www.relevance.com/wp-content/uploads/2018/05/Rahul-Saini.jpeg
Details of the Merger Radius and Leadscape announced today that they are joining forces under the Radius brand. The two companies, foremost leaders in the world of data intelligence for B2B sales and marketing, have…
Data Intelligence Leaders Radius and Leadscape Merge to Increase Revenue for Fortune 500’s
  • 207
  • 04/30
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
So, you’ve been working with freelancers, or perhaps a small local shop, to get your web site up and running. It looks good (or at least you think so), and you’ve established a digital presence.…
How To Hire The Perfect B2B Ad/Digital Agency For Your Company
  • 174
  • 02/23
  • Gordon Keeganhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the doors of many hotels, resorts…
B2B Travel Marketing: Staying Engaged with Your Best Agents
  • 879
  • 02/06
  • Jase Rodleyhttps://www.relevance.com/wp-content/uploads/2018/02/jase-rodley-150x150.jpg
As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what…
Marketing Automation Is Now a Must for Successful Campaigns
  • 241
  • 01/18
  • Tomi Saikkonenhttps://www.relevance.com/wp-content/uploads/2018/06/Tomi.jpeg
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