After suffering from a wicked case of writer’s block, I have finally recovered (sounds like some nasty, ailing dis...
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Content Farms, Strategic Investment, or Time Bomb
I was almost ready to leave the office today when I noticed a tweet on my iPhone by Danny Sullivan of Search Engine Land...
Enjoy Spam? Just Search for … Anything
Image courtesy Flickr: http://www.flickr.com/photos/craftygoat/ / CC BY-NC 2.0 Recently economist, technology invest...
Pay Per Click Return On Investment: A Primer
If you’re not measuring your return on investment (ROI) for pay-per-click (PPC) advertising campaigns, you might a...
The Search Box Never Rests: The Zeitgeist
Hello again, Search Box here. You spend a good amount of time looking at your web analytics for ways to help users find...
SEO Is No Shell Game
Derek Powazek recently published a fairly invective-filled rant called “Spammers, Evildoers, and Opportunists&rdqu...
How Does SEO Impact My Bottom Line?
In my last several blog posts, How Do I Value SEO Rankings Part 1 & 2, I covered how to value a 1st page natural sea...
The Price Isn’t Always Right: Cost Per Click Analysis
Cost per click (CPC) is part of a larger internet marketing model called pay per click (PPC). PPC is a practice in whic...
Conversion Rates, Page Load Times, and Speed
I just watched an interview with Matt Cutts at Pubcon in Las Vegas. In this interview he discusses speed and website pag...
Click-Through Rate: They Found You, Invite Them In
Congratulations! You did some nifty work optimizing your site for search, and now you’re on the front page of Goog...