Anyone who has ever been paid a dime to write understands at least one thing:It’s not about you. It never was and ...
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4 Ways To Get More Out Of Your Traffic
Your website’s traffic can be your company’s most valuable asset. Unfortunately, many companies are ...
I Say Healthcare, Google Says Health Care
One of my go-to phrases is "language is squishy." The writer part of me loves that language changes, and digs the freed...
5 Writing Habits That Work
Back in the day when I was a rookie newspaper reporter, I worked for an editor with a morning routine that constantly se...
Where Did My Apostrophe Go? Don’t Worry About It
Every once in a while, navigating the world of SEO seems like a scene out of the Wizard of Oz. There are days when I can...
MozCon 2011: a Sleepless Seattle Experience for Top SEOs
What happens when you bring together 400-500 of the search industry’s elite?We found out during last week’s ...
Blogs: How to Keep ’em Coming Back for the Long Haul
Writing a blog is a lot like exercising. You know it’s good for you. You know you should be hitting the gym &mdash...
Google Realtime Search, Wonder Wheel Dropped In First “Makeover”
Over the last few weeks, Google has released a number of big updates. Most notably has been the Google +1 Button (Plus O...
5 Ways to Get Your Press Release Noticed
Back when I was working as an editor for a monthly magazine, I started my morning with an exercise routine. It went some...
Explosive Holiday Search Terms
The 4th of July ranks pretty high on my favorite holidays list, right above Singles Awareness Day and just below the NBA...