On October 3rd, Google launched their newest e-commerce targeted project, Google Trusted Stores. The goal of the Google ...
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Good Press = Good SEO
We have heard many times that any press is good press, but let’s be honest with ourselves—bad press does not...
What Does it Take to Write a Top-Ranking 1,000-Word Article?
For years, I’ve been preaching on behalf of the shorter article … even in my print days. In a world domina...
You Learned Everything You Need to Know About Writing in 6th Grade
When it really comes down to it, good writing — the type of stuff people will actually bother to read — is b...
Write Like A Chameleon
Anyone who has ever been paid a dime to write understands at least one thing:It’s not about you. It never was and ...
4 Ways To Get More Out Of Your Traffic
Your website’s traffic can be your company’s most valuable asset. Unfortunately, many companies are ...
I Say Healthcare, Google Says Health Care
One of my go-to phrases is "language is squishy." The writer part of me loves that language changes, and digs the freed...
5 Writing Habits That Work
Back in the day when I was a rookie newspaper reporter, I worked for an editor with a morning routine that constantly se...
Where Did My Apostrophe Go? Don’t Worry About It
Every once in a while, navigating the world of SEO seems like a scene out of the Wizard of Oz. There are days when I can...
MozCon 2011: a Sleepless Seattle Experience for Top SEOs
What happens when you bring together 400-500 of the search industry’s elite?We found out during last week’s ...