Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing.
Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.
Penn is a highly-sought keynote speaker and has delivered presentations at countless events and companies including IBM, Inbound, Social Media Marketing World, and Dreamforce. He is an IBM Champion in Watson Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.
A few weeks ago, we sent Penn some of our burning questions related to content marketing trends, the future of Facebook marketing, content optimization, and other hot industry topics. He was gracious enough to share his expert insights with us in video form and we’re sharing them with you today.
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Check out the three parter below and share your thoughts in the comments.
Part One – Meet and Greet
Part Two – Marketing Trends
Part Three – Tips, Tricks, and Tactics
Continue the conversation in the comments below and let us know who you want to see interviewed next!