Buffer: The Social Sharing Buffet

Everybody and their grandma seem to be sharing on social networks these days – from Facebook wall posts to tweets to Google+ posts to, well, you name it. The proliferation of social networks in recent years has given rise to a breed of networks like Buffer that are designed to maximize the ease and efficiency of our social sharing by scheduling our shares.

Buffer allows you to set up a posting queue and automatically posts for you on Facebook, Twitter and LinkedIn over the course of the day; in addition, Buffer allows you to designate colleagues who can help share from your profiles.

Birmingham Beginnings

San Francisco-based Buffer was founded by three entrepreneurs back in 2010. Founder Joel Gascoigne came up with the idea for Buffer after thinking about how difficult it is to keep Twitter followers updated with great content; the British programmer envisioned Buffer as a smarter way of sharing tweets spaced out over the course of the day. Gascoigne built Buffer using a Lean Startup Methodology – moving from idea to first paying customer in a matter of seven weeks.

Buffer appeals to a wide array of marketers, social media managers and other social enthusiasts. It allows you to share posts including videos, photos and links. One of its most popular features is its browser extensions for Firefox, Chrome, Safari and Opera. Buffer also integrates with apps like Scoop.it and Feedly.

In late 2011, Buffer raised some $400,000 in funding from angel investors and apparently aroused the ire of U.S. immigration, causing a temporary relocation to Hong Kong.

Width of the Web

Buffer has had the benefit of some positive reviews that explain its value in scheduling tweets, Facebook posts and LinkedIn posts.

With a redesign launched late last year, Buffer increased its focus on analytics and integration – encouraging users to post to Buffer on blogs and other sites across the web. Buffer had some 400,000 users and some 10,000 websites carried the Buffer button, TechCrunch reported in December. Mobile was another part of the new emphasis, with some 10 percent of users downloading the iPhone app and an Android app planned for the first quarter of this year.

So, what are your thoughts about Buffer? Do you see value in apps that help you schedule social posts, or would you rather handle the posting personally? We’d love to hear your thoughts and personal experiences.