free strategy session

Canva: A Must-Have Tool For Design Strapped Marketers

Date published: October 17, 2013
Last updated: October 17, 2013

Like many marketing teams, you may find yourself strapped for resources when developing great content. It takes a lot of time and effort for designers to build ebooks, maintain websites and create graphics for blog posts, emails and more. If you run into these problems, you might end up settling for boring stock photos instead of creating custom designs.
When you know exactly what you want, sometimes it would be great to have a tool to use yourself and let your designer worry about more complicated projects.

Good news: there just might be! Canva is a free online tool with the goal of making graphic design simple for everyone. Instead of buying expensive software for your whole team just so they can create a quick call-to-action or blog post image, Canva allows team members to create quick, compelling images on the fly.

Canva offers first-time users a host of ready-made layouts and images. This allows you to quickly get started and be inspired as you go. Need a new Facebook cover? The dimensions are ready! Have a last-minute presentation coming up? There are ready-made templates just waiting for you! You can even start from scratch with a custom design.

Once you decide on your layout, you can choose from hundreds of free images and fonts to make your design your own. If you’d prefer a premium image, the cost is only $1 each. Everything you need is readily available, from simple icons to animals and more. And if you can't find what you need, you can easily upload your own images.

Canva also makes it easy to collaborate with other team members or clients while you design, and takes away the burden of back-and-forth emails that can get buried as the day goes on. If you're not sure about a design and you've used premium images, Canva makes it easy for you to get input from others, and you only pay when you publish. Once you’ve finished your design, you can share it directly to social media or download the file for print or Web use.

Canva prides itself on working with top designers to bring its users the best variety and you can trust that there will always be something new. Designers can submit photographs and graphic elements to Canva. Every time they are used, the designer receives a royalty.

Give it a try next time you need a last-minute graphic!

Privacy PolicyCookie Policy
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram