Relevance co-founder, author, and native advertising pro Chad Pollitt made waves last week with his inclusion in Exo B2B’s Top 30 Marketing Influencers of 2018 List. Chad shares the list with many other recognizable content marketing professionals including, Jay Baer, Lee Odden, and Ann Handley.
According to Exo B2B, the influencers on this list were chosen via an assessment of 10 measurable indicators including, ‘digital identity,’ ‘media presence as spokesperson for the community,’ ‘active blog and other publications,’ ‘contribution to the web community (lectures, teaching, social involvement) and ‘experience in areas related to the web.’
By assessing list candidates using the above criteria, Exo B2B has taken an unbiased approach to ranking and has presented a cohesive list of individuals that is representative solely on their merits instead of their overall popularity.
This listing puts a well-deserved spotlight on Chad’s accomplishments and is an honorable indicator of his dedication and commitment to content marketing innovation.
Chad Pollitt, a former US Army Commander and decorated veteran of Operation Iraqi Freedom, has been a power player in the native advertising and digital marketing space for over a decade. He currently serves as a Partner and VP of audience at the Native Advertising Institute, has written numerous ebooks and articles on native advertising, and has delivered impassioned keynotes across the country urging audiences to dive into native.
Chad has also made a name for himself as a sought after content and digital marketing specialist. He has created online campaigns for some of the world’s most recognizable brands and has played an integral role in the design, development, and execution of web marketing strategies for dozens of client companies.
He is an Adhive.tv board member, an adjunct instructor at Rutgers University, and an adjunct professor of digital marketing at Indiana University Kelley School of Business. Chad has been featured on numerous other ranking lists including Forbes Top 100 list, Taboola’s 8 Top Influencers to Follow in Online Marketing and Native Advertising, and has been named a top 20 CMO influencer.
Chad has authored over five books and ebooks, including ‘The Native Advertising Manifesto’ and the upcoming, ‘Everything You Need to Know About Marketing Analytics & Artificial Intelligence.’ He is also a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today.