Content marketing is an ever-growing field. It’s easy to use, specific or general, in any format that appeals to you, and doesn’t usually cause you a dime.
As easy it is to create a content webpage, it is just as difficult to maintain it. There are factors that are easily neglected, and all too often, they are the reason for its downfall.
In this article, we will talk about the cycle of content marketing, the making and the publishing, and the most important – how to make sure that your content never loses its appeal.
In order to understand the significance of maintaining your content, first, let’s talk about the cycle of content marketing.
Most content writers and designers are familiar with this concept. It begins, firstly, with the relevant research, which is followed by a long-term plan to execute the desired strategy. Editing of the web design is done, new features are created, and then the final piece is published and distributed.
Why Does Content Maintenance Matter in the First Place?
Content maintenance is about modernizing your material and keeping up with new audiences as the time goes on. It is the part where you update the content you created, keeping it fresh and efficient.
Most content writers and designers skip this part, or maybe, they forget that this segment is perhaps the most vital of them all. This maintaining phase is what generates the most traffic in the long run, and it is crucial that this phase is not neglected.
Now that the theory aspect of content writing is out of the way, let’s talk about the practical part; the part where we make sure that your blog post will remain evergreen, and just how to achieve that level of relevancy.
1. TECHNICAL ISSUES SHOULD BE FIXED ASAP
As with everything else, even your website will ‘grow old’. That means even though you might have used the best technical tools and chicest web design of that time, those will start creating trouble as time passes. There may be broken links, website crashes, and irrelevant meta-descriptions.
[bctt tweet=”It is highly recommended that you keep a check on any technical issues that may arise, and fix them as soon as you can.” username=”relevance”]
a. Revisit and Refine Meta tags
Keep a check on the meta-titles and descriptions, and notice what works best for you. Some prefer keeping long descriptions but sometimes short descriptions are the ones that bring in more traffic. It is wise to keep a tab on what is working best for you and keep using the same tactic.
b. Fix Broken Links
Broken and outdated links can be a hindrance in generating more traffic. An outdated link will, of course, never be visited again and this will lower down your SEO.
c. Be sure the Content is Presentable
If your old content relies on Flash Media Player, it is eventually going to die out. Therefore, find new ways to keep your material usable and renovate the same content in an application that is more appropriate for the present-day times.
d. Communicate any Update in the Post
A very small change you can do is adding an ‘updated’ tab in your posts. This little tag gives a sense of reliability and keeps the user coming back for more. The readers get an idea that the blog is well maintained and frequently updated.
Minor changes like these in the technical field can do wonders, and will definitely help in boosting your overall SEO.
2. IMPROVE, UPDATE, AND MODERNISE YOUR MOST POPULAR OLD POSTS
It is not possible to update all the old posts you once created. In fact, many of the old posts might not even be relevant in the present times. But, by keeping a check on the most popular posts you ever had and refreshing those more frequently might help you keep your blogs forever pertinent.
a. Select the Most Visited Blog Posts
Take a look at all your popular pieces, and notice what makes them eye-catching. Every post you ever created had a purpose, and whether it was its unique web design or its easy navigation, something about it had attracted audiences.
[bctt tweet=”Concentrate on the strong points of the post, and make a list of the features that led it to become so popular.” username=”relevance”]
b. Spice up the content
Once that evaluation is done, you can do two of the following things. Firstly, refresh the same content by making it more educational with in-depth knowledge and market insights, or use the strong theme and compelling tone of that post to create more posts of a similar nature (for example – a certain subject matter or a particular web design).
Both of these approaches can help keep your blog stay relevant, as keeping up with ever-changing times is extremely important for preserving your blog site’s reputation.
3. RELEVANT CONTENT IS QUALITY CONTENT
Everything comes with an expiration date. Even your post that was the most popular, the most viral once upon a time, can eventually become old news. By accepting this pattern, we can conclude that keeping your posts relevant might sometimes be more important than keeping them more popular.
What this means is, it is smart to accept when something is not working anymore. A post once popular can lose its appeal, and beating a dead horse will do no good. In order to keep your page interesting, it is important that you keep putting in fresh material which is both relevant and attention-grabbing.
This is a slightly different approach than revamping your popular posts. You can better understand this if you ponder over the three major things about an old post –
Is it still:
- Interesting for the user,
- Contemporary , and
- Boosting your business?
If all three questions are answered in affirmative, you can revamp that particular post, keep it relevant and perhaps might even make it more popular.
However, if this is not the case, this might be the time you discard it and work on something new instead.
This methodology will certainly keep generating more traffic, as your blog will always keep piquing the interest of new audiences.
As boring and dull as it may seem, you can’t simply disregard the old content that you once created. If you want to give your brand an aura of authenticity and genuineness, you have to keep putting more effort into its maintenance.
[bctt tweet=”You have to keep coming back to your old content, keep putting in time to fix its issues, and make the web design more suitable with the modern times.” username=”relevance”]
It is not possible to enjoy overnight success without putting in time and hard work, no matter how insignificant the work may seem. But with the right approach, a lot of hard work, and a whole lot of positive attitude, you can create something charmed that will boost your status and stay relevant for many years to come. Best of luck!